摘要
随着有线数字双向机顶盒与IP机顶盒覆盖率逐年提高,以及全省统一云BOSS运营计费系统顺利上线,服务器上多源异构的海量数据急速增加。本文利用大数据平台上线了广电数字用户画像功能,并详细介绍了用户画像标签构建、源端数据采集清洗、用户画像成果应用等方面的内容。
With the increasing coverage of cable digital two-way set-top boxes and IP set-top boxes year by year,as well as the smooth launch of the province’s cloud BOSS operation and billing system,the multi-source and heterogeneous mass data on the server has increased rapidly.This paper uses the big data platform to build and launch the digital television subscribers portrait function,and introduces the user portrait label construction,source data collection and cleaning,and the application of user portrait results in detail.
作者
李诚
Li Cheng(Jiangsu Radio and Television Cable Information Network Co.,Ltd.,Jiangsu 210000,China)
出处
《广播与电视技术》
2022年第12期77-80,共4页
Radio & TV Broadcast Engineering
关键词
广电大数据
用户画像
多源异构
Radio and Television big data
User portrait
Multi-source heterogeneity
