摘要
中国书法是中国汉字特有的一种传统文化及艺术,是中国传统文化的经典和精髓,传承与发展中国书法,不只关乎书法本身,更关乎中华文化的根源的延续。书法以汉字为载体,新时代承担着“展形象”“讲好中国故事”的重要使命。为更好地提高中国书法对外传播效果,解决书法艺术对外传播存在的问题,实现中华优秀传统文化的创造性转化和创新性发展,书法艺术互动视频《妙墨之痕》面向海外受众,基于共情理念进行创意设计,通过触摸式、智能检测等形式实现“学”“练”“乐”的交互功能,将ChatGPT接入Unity,实现便利的智能问答交互功能,增进海外受众对中国书法学习的在场感和参与感,使他们能够沉浸体验中国书法艺术蕴含的文化底蕴与艺术魅力,创新了传统艺术对外话语体系和对外传播的路径,为以中国书法为代表的经典传统文化传承发展提供了一定的借鉴和思考。
Chinese calligraphy is a unique traditional culture and art of Chinese characters.It is the classic and essence of Chinese traditional culture.The inheritance and development of Chinese calligraphy is not only related to calligraphy itself,but also to the continuation of the roots and blood of Chinese culture.With Chinese characters as the carrier,calligraphy bears the important mission of“displaying image”and“telling Chinese stories well”in the new era.In order to better improve the external communication effect of Chinese calligraphy,spread the Chinese voice well,solve the problems existing in the external communication of calligraphy art,and realize the creative transformation and innovative development of excellent traditional Chinese culture,the interactive video of calligraphy art,“The Trace of Wonderful Ink,”is designed for overseas audiences based on the concept of empathy.The interactive functions of“learning”“practicing”and“playing”are realized through touch and intelligent detection.ChatGPT is connected to Unity to realize convenient intelligent question and answer interactive function,which can enhance the presence and participation of overseas audiences in Chinese calligraphy learning.It enables them to immerse themselves in the cultural heritage and artistic charm contained in Chinese calligraphy art,innovates the external discourse system and external communication path of traditional art,and refines the Chinese scheme for the inheritance and development of classical traditional culture represented by Chinese calligraphy,which providing certain reference and thinking.
出处
《北京文化创意》
2023年第S02期67-76,共10页
Beijing Culture Creativity
基金
国家社会科学基金项目(21BXW043)
关键词
中国书法艺术
共情设计
互动视频
对外传播
ChatGPT
Chinese Calligraphy Art
Empathy Design
Interactive Video
International Communication
ChatGPT
