摘要
城市宣传片作为城市传播的一种媒介和话语,会随着时代的变迁和城市的发展,在话语模式上发生相应的变化。杭州2020年发布的投资环境宣传片《在杭州·见未来》相较于2017年的《名城有风来》就有深刻的变化和转型。文章从话语研究的角度对两部宣传片进行对比分析,并将分析放置在语境中详加考察,以期构建宣传片在"后峰会,前亚运"大背景下呈现的独特转型全貌,由此对城市不同发展阶段应如何因时因地巧妙构建宣传片提出建议。
As a medium and a discourse of city communication,city publicity film will change its discourse mode with the change of times and the development of city.Compared with the"Famous city has the wind"in 2017,the publicity film of investment environment"Embrace the future in Hangzhou"released in 2020 has profound changes and transformation.This paper makes a comparative analysis of the two films from the perspective of discourse research,especially the aspect of context,so as to construct the comprehensive understanding of the transformation under the"post-summit,pre-Asian Games"background.Therefore,this paper puts forward some suggestions on how to construct the city publicity film in different development stages of the city.
作者
施旭
陈瑞珂
Shi Xu;Chen Ruike
出处
《未来传播》
CSSCI
2021年第1期2-9,120,共9页
Future Communication
