摘要
通过研究相关文献发现,当前国内大学生创业成功率在5%左右,有超过80%的大学生创业项目由校内孵化向市场化发展转型失败,即无法适应市场规律,导致创业失败,主要原因是大学生创业经验不足、技术有限、团队结构不稳定、校外市场业务拓展渠道有限等,使得大学生创业项目无法经受市场考验。该文以云思传媒为研究对象,结合其创业实际提出几点对策:善于获得政策支持、凝聚品牌力量、提高技术水平和建设优质团队等,以期为提高大学生创业成功率提供帮助。
By studying relevant literature that the success rate of entrepreneurship among current domestic college students is about 5%,and the failure of college student entrepreneurship has become a common phenomenon.More than 80%of college students'entrepreneurship projects have fail to transition from campus incubation to market-oriented development,that is,they cannot adapt to the market rules,leading to business failure.The main reasons are that college students have insufficient entrepreneurial experience,limited technology,unstable team structure,and limited business expansion channels outside the campus market,so that the college students'entrepreneurial projects cannot withstand the market test.This study takes Yunsimedia as the research object and proposes corresponding strategies based on,its entrepreneurial reality good at using policy support,cohesion of brand power,improving technical level and building high-quality teams,etc.,in order to help improve the success rate of college students'entrepreneurship.
作者
石贤超
石晓芬
郑俊杰
SHI Xianchao;SHI Xiaofen;ZHENG Junjie(Jiujiang Vocational and Technical College,Jiujiang Jiangxi,332007,China)
出处
《创新创业理论研究与实践》
2024年第3期196-198,共3页
The Theory and Practice of Innovation and Enterpreneurship
基金
江西省高校人文社会科学研究2021年度项目“大学生创新创业从校内孵化到市场发展转型的个案研究”(JY21136)
关键词
高职院校
大学生创业
市场化发展转型
团队结构
商业环境
品牌力量
优质
Vocational colleges
College student entrepreneurship
Market-oriented development and transformation
Team structure
Business environment
Brand strength
High-quality
