摘要
现如今,现代社会俨然已经是网络的时代,当大众传播开始进入新媒体时代后直到现在,新媒体也日趋成熟,文化娱乐借助着网络新媒体以前所未有的速度发展着。这在一定程度上影响着整个文化产业的发展,也影响了消费者对文化娱乐的消费。动漫产业属于文化产业中的重要部分。但动漫业依然没有我们预想的那么顺利,由此我们不得不思考,如何在新媒体日趋成熟的今天,带动大家备受关注的动漫产业这个问题。
Nowadays,society is already the world of the Internet.When mass communication began to enter the new media era,until now,new media has become more mature,and cultural entertainment has developed at an unprecedented speed with the new media of the Internet.This affects the development of the entire cultural industry to a certain extent,and also affects the consumption of culture and entertainment by consumers.The animation industry is an important part of the cultural industry.However,the animation industry is still not as smooth as we expected.Therefore,we have to think about how to raise the issue of the animation industry that has received much attention in today’s new media.
作者
许菀楠
XU Wan-nan(Jiangxi University of Finance and Economics,Nanchang 330000,China)
出处
《产业科技创新》
2019年第1期42-44,共3页
Industrial Technology Innovation
关键词
动漫产业
新媒体环境
转型策略
animation industry
new media environment
transformation strategy
