摘要
以雄安具有代表性的荷叶茶品牌设计为例,以雄安文化与白洋淀文化为切入点,提炼其中的文化符号,并与雄安荷叶茶品牌相融合进行创新设计。通过对雄安荷叶茶品牌的标志设计与包装设计进行探索,运用美学原理大胆实践创新,在提升雄安荷叶茶品牌形象的同时,提升其产品的附加值,以期能够对雄安特色文化与荷叶茶品牌传播起到一定的宣传作用。
Taking the design of the representative lotus leaf tea brand in Xiongan city as an example,taking Xiongan culture and Baiyangdian culture as the breakthrough point,extracting its cultural symbols and Xiongan lotus leaf tea brands are integrated for innovative design.By exploring the brand logo design and packaging design of Xiongan lotus leaf tea,and using aesthetic principles to boldly practice innovation,while enhancing the brand image of Xiongan lotus leaf tea,it will also enhance the added value of its products,to play a certain publicity effect on the dissemination of Xiongan characteristic culture and lotus leaf tea brand.
作者
田志梅
蔡佳佳
TIAN Zhimei;CAI Jiajia
出处
《创意设计源》
2022年第2期67-71,共5页
Idea & Design
基金
2020年度湖北高校省级大学生创新创业训练计划项目“乡村振兴背景下地域性农产品品牌创新设计——以雄安荷叶茶品牌设计为例”(项目编号:S202010512043)最终性研究成果
关键词
地域性农产品
雄安荷叶茶
文化元素
品牌创新设计
乡村振兴
regional agricultural products
Xiongan lotus leaf tea
cultural element
brand innovation design
rural vitalization
