摘要
为了能更好地适应全球化竞争环境,灵活应对多媒体、媒体融合时代带来的各类挑战,电视台必须对电视节目进行积极创新,从而有效提升电视台的核心竞争力。基于此,阐述竞争生态下电视节目创新的意义,分析当前电视节目编排存在的问题,并对竞争生态下的电视节目创新对策进行探究。
In order to better adapt to the global competitive environment and flexibly deal with various challenges brought by the era of multimedia and media integration,TV stations must actively innovate TV programs,so as to effectively enhance the core competitiveness of TV stations.Based on this,this paper expounds the significance of TV program innovation under the competitive ecology,analyzes the problems existing in the current TV program arrangement,and probes into the countermeasures of TV program innovation under the competitive ecology.
作者
刘洋
LIU Yang(Hubei Radio and Television Station Satellite TV Business Division,Wuhan 430062,China)
出处
《电视技术》
2021年第9期52-54,共3页
Video Engineering
关键词
竞争生态
电视节目
创新对策
competitive ecology
TV programs
innovation countermeasures
