摘要
目前,我国移动媒体迅速发展,内容丰富、传播速度快、互动性强的移动媒体成为大众获取新闻信息的主要途径,吸引了大量电视媒体受众,因此电视新闻直播面临较为严峻的压力。手机媒体是移动媒体的佼佼者,用户较为广泛,潜移默化地改变着人们的生活方式。面对这一困境,电视新闻直播为了生存与发展,应积极同手机媒体融合,创新直播内容及方式,积极顺应移动媒体发展趋势。
At present,with the rapid development of mobile media in China,mobile media with rich content,fast transmission speed and strong interactivity has become the main way to obtain social mass news and information,attracting a large number of TV media audiences,so the pressure of TV news live operation is relatively severe.As for mobile media,it is the leader of mobile media,with a wide range of users,changing our way of life imperceptibly.For this dilemma,in order to survive and develop,TV news live broadcasting should actively integrate with mobile media,innovate the content and methods of live broadcasting,and actively cater to the development trend of mobile media.
作者
张汉仙
董娇
ZHANG Hanxian;DONG Jiao(Dianxi normal university of science and technology,Lincang 677099,China)
出处
《电视技术》
2021年第10期15-17,共3页
Video Engineering
基金
云南省科技厅高校联合青年项目“云南省手机电视产业内容生产及对策研究”(No.2018FH001-127)
