摘要
近年来,国产网络电影循着"减量提质"的发展趋势,在创作导向与制播环节上不断向主流文艺观念与中国电影的产业现实靠拢,由此重构了网络电影概念的内涵与外延,进入了全新产业周期。2020年的网络电影延续了这一发展局面,而新冠疫情对传统影视行业的深刻影响,则为网络电影发展提供前所未有的"窗口期"。今天,全球电影工业向互联网平台加速流动,形成了新的产业内需,这对包括网络电影在内的电影产业提出了高质量融合发展的新要求。因而,基于网络电影的媒介特性,构建更具融合特征的影像生态,既是本土网络电影发展的现实议题,也是全球电影工业共同面临的未来课题。
In recent years,as the trend of‘reducing quantity and improving quality’,Chinese network films have been approaching to the mainartistic concepts andreality of Chinese film in creation-oriention and production-and-broadcast,thus the connotation and extension of the concept of network film was reconstructed which made the Chinese network film enter a new era of development.The network film has continued this development situation in 2020 as the profound impact of the COVID-19 on the traditional film and television industry which provided the rare‘chance’for the development of network films.Nowadays,the global film industry is accelerating its development on internet,then more new demands were created from the industry itself,which puts forward new requirements of high-quality integration for the film industry,including network film.Therefore,building a more integrated image ecology based on the media characteristics of network film is not only a realistic topic for the development of Chinese network film,but also a common issue for the global film industry.
基金
国家社科基金艺术学项目“中国影视艺术的媒介融合、技术迭代与产业未来研究”(批准号:19BC031)
上海市“晨光计划”艺术学项目“融合语境下的粉丝文化景观与中国影视发展新图景”(批准号:17CG71)的阶段性成果
