摘要
受众是传播领域中信息的接受者,是传播活动的重要节点。当前,面对需求多元、兴趣多样的复杂受众群体,传播主体必须要主动研究"分众化"特征,将受众作为重要的创作要素,有意识增强节目针对性,针对不同种类受众需求、喜好制作电视综艺节目,将传统的"我播你看"转变为"你看我播";不断增强节目吸引力、渗透力,使传播内容深深地植根于人民群众的土壤中,让党和政府的宣传内容能够传递给受众,在潜移默化中引导人民群众不断坚定"四个自信"。
The audience is the receiver of the information in the field of communication and an important node of the communication activities.At present,in the face of complex audience groups in diverse needs and interests,the transmission subject has to be actively studied in the characteristics of"customization",taking the audience as an important creative element,consciously enhancing the pertinency of the program,and making TV variety shows to meet the different needs and preferences of the audiences.To this extent,the TV programs have been transformed from the traditional"I Show You Watch"and"You Watch I Show"and constantly enhanced with attraction and penetration,so that the dissemination contents deeply rooted in the soil of the people,the propaganda contents of the Party and government can be transmitted to the audience,imperceptibly guiding people to continuously strengthen the"the fourpronged comprehensive strategy".
作者
王颖荷
Wang Yinghe(School of Film and TV Media,Anhui Wenda University of Information Engineering,Hefei 231201,China)
出处
《黄山学院学报》
2020年第2期89-92,共4页
Journal of Huangshan University
关键词
电视综艺节目
分众化
受众
TV variety show
customization
audience
