摘要
随着创新创业时代的到来以及"互联网+"发展战略的影响,我国跨境电商市场已经成为发展电商市场极具前景性的蓝海,具有广阔的市场空间和强大的生命力。跨境电商的迅猛发展已是大势所趋。层出不穷的跨境电商平台也随之诞生,行业竞争压力增大不可避免。企业应该深思如何在跨境电商领域占得一席之地并且保持不被时代潮流所淘汰的趋势。在此背景下,以单个企业作为研究对象并结合现代经济学理论,分析网易考拉海购发展中存在的问题,并根据以上问题提出针对性和创新性对策,以期增强企业在跨境电商时代潮流中的竞争力,并为创新进口跨境电商平台模式做出贡献。
With the influence of the era of innovation and entrepreneurship as well as the"Internet+"development strategy,china’s cross-border e-commerce market which has broad market space and strong vitality has become a promising blue ocean in the e-commerce market.The rapid development of cross-border e-commerce is the trend of the times.The endless stream of cross-border ecommerce platforms has also been born.The increasing competition pressure in the industry is inevitable.Companies should think about how to take a place in the cross-border e-commerce sector and keep it from being eliminated by the trend of the times.In this context,The article,which takes a single enterprise as the research object and combines modern economic theory,analyzes the problems existing in the development of Netease Koala Overseas Purchase,and proposes targeted and innovative countermeasures based on the above problems.The purpose of the article is to enhance the competitiveness of enterprises in the trend of cross-border e-commerce,and to contribute to the innovation of imported cross-border e-commerce platform model.
作者
屠淑莹
TU Shu-ying(Guangxi University for Nationalities Business college,Nanning 530006,China)
出处
《经济研究导刊》
2020年第4期132-135,共4页
Economic Research Guide
关键词
跨境电商平台
网易考拉海购
问题
发展对策
cross-border e-commerce platform
Netease koala overseas purehase
problem
development eountermeasures
