摘要
中等职业学校市场营销课程是财经商贸类的一门核心基础课程,该课程以现代营销理论为基础,实用性较强,但是随着社会经济的发展,市场营销在教学中出现了理论与实践脱节的现象,传统的理论教学已经无法适应当前变化的市场需求,当下的中等职业学校对于学生市场营销理论知识学习以“必需”“够用”为度。即“用到什么,学什么”。更加注重锻炼学生实践动手、分析问题、解决问题及自主创新的能力。因此面对新的情况,突破传统教学理念,引入“校企合作”的市场营销教学理念,已经刻不容缓。
Marketing course in secondary vocational schools is a core basic course of finance and business. This course is based on modern marketing theory and has strong practicability. However, with the development of social economy,there is a disconnect between theory and practice in marketing teaching. The traditional theoretical teaching has been unable to adapt to the changing market demand. At present, secondary vocational schools are "necessary" for students to learn marketing theory "Enough" is the degree. That is, "what you use, what you learn". Pay more attention to training students’ ability to practice, analyze problems, solve problems and innovate independently. Therefore, in the face of the new situation, it is urgent to break through the traditional teaching concept and introduce the marketing teaching concept of "school enterprise cooperation".
作者
王钰
WANG Yu(Zhaotong Vocational Education Center,Zhaotong,Yunnan 657000)
出处
《科教导刊》
2022年第11期26-28,共3页
The Guide Of Science & Education
关键词
中等职业学校
市场营销
校企合作
secondary vocational school
marketing
school enterprise cooperation
