摘要
“三创”教育理念为双创教育提供了理论基础和概念框架,但在实际教学中,需要具体的内容来承载创新和创业教育。以“产品+商业”为主线的双创实践教育为双创概念框架的落地提供了可能性。狩猎模型和商业模式画布两个模型的引入将使产品设计更加成熟,商业思考更加完善。狩猎模型从产品功能和用户体验两个方面为产品设计进行严格把关,而商业模式画布从根本上解决了“卖给谁”“怎么卖”和“如何盈利”等商业核心问题。该方案的实施对学生、对专业教育和职业本科人才培养都具有重要意义。
The educational concept of"three innovations"provides a theoretical basis and conceptual framework for innovation and entrepreneurship education,but in practical teaching,specific content is needed to carry innovation and entrepreneurship education.The practical education of mass entrepreneurship and innovation with the main line of"product+business"provides the possibility for the implementation of the concept framework of mass entrepreneurship and innovation.The introduction of the hunting model and the business model canvas will make product design more mature and business thinking more comprehensive.The hunting model strictly controls product design from two aspects:product functionality and user experience,while the business model canvas fundamentally solves core business issues such as"who to sell","how to sell",and"how to profit".The implementation of this plan is of great significance for students,professional education,and vocational undergraduate talent cultivation.
作者
曹轩
CAO Xuan(Nanjing Vocational University of Industry Technology,Nanjing,Jiangsu 210023)
出处
《科教导刊》
2023年第13期153-155,共3页
The Guide Of Science & Education
关键词
三创教育理念
产品设计
商业模式
狩猎模型
商业模式画布
"three innovations"educational concept
product design
businessmodel
huntingmodel
businessmodel canvas
