摘要
伴随“汉语热”在世界范围内的持续升温,YouTube已成为展示中文魅力,普及中文教育的重要平台。通过以YouTube平台上的国际中文教育短视频为例,运用定性比较分析法,对国际中文教育短视频受众认同的影响因素及组合路径进行分析,针对当前国际中文教育短视频存在的问题而提出的优化建议包括:找准自身受众定位、合理安排讲授语言,简化声音元素、注重以小见大,破除负面刻板印象、加大共享内容比重等。
With the continuous rise of“Chinese language fever”worldwide,YouTube has become an important platform for showcasing the charm of Chinese and popularizing Chinese education.By taking international Chinese education short videos on YouTube as an example and using the method of qualitative comparative analysis,this paper analyzes the influencing factors and combination paths of audience identification in international Chinese education short videos.The optimization suggestions proposed in response to the problems currently faced by international Chinese education short videos include:accurately positioning the target audience,arranging the teaching language reasonably,simplifying the sound elements,focusing on showing the essence of things,breaking negative stereotypes,and increasing the proportion of shared content.
作者
徐丹
范婧仪
Xu Dan;Fan Jingyi(College of International Education,Dalian University of Technology,Dalian Liaoning 116081;College of Humanities,Dalian University of Technology,Dalian Liaoning 116081)
出处
《沈阳师范大学学报（教育科学版）》
2024年第2期11-18,共8页
Journal of Liaoning Educational Administration Institute
基金
辽宁省社会科学规划基金项目(L21AXW002)
关键词
国际中文教育短视频
定性比较分析
受众认同
影响因素
international Chinese education short video
qualitative comparative analysis
audience identification
influencing factors
