摘要
随着数字媒介技术的飞速发展,当前审美活动已逐渐从线下现实世界转向线上数字社会交往。如今,短视频已成为线上数字社会交往的审美活动中新的重要传播渠道之一。所以,探讨如何在线上数字审美世界里加强跨文化互动并促成社群的数字审美世界认同,形成数字审美世界主义,对讲好和传播中国美学故事,以及构建人类审美命运共同体尤显重要。本文以彭静璇发布在抖音平台上的街头艺术短视频为例,通过分析其用户社群对这些短视频的审美态度和参与数字审美的行为来阐释当前的数字审美世界。结果发现,以本土审美文化为基础加入异域风情的短视频最能有效刺激和提高数字社会的跨文化传播和审美互动认同,从而有助于审美参与者形成数字审美世界主义。
With the rapid development of digital media technology,current aesthetic activities have gradully shifted from offline real world to online digital social communication.At present,short videos have become one of the new important communication channels for aesthetic activities in online digital social communication.As such,exploring how to strengthen intercultural interactions in the online digital aesthetic world and facilitate the community's digital aesthetic world identity to form a digital aesthetic cosmopolitanism is particularly important for telling and spreading the story of Chinese aesthetics,as well as for building a community of destiny for the aesthetics of humankind.In this paper,we take the street art videos posted by Jingxuan Peng on the TikTok platform as an example,and analyze the user community's aesthetic attitudes towards these videos and their participation in digital aesthetics to illustrate the current digital aesthetic world.It is found that short videos with exotic flavors based on local aesthetic culture are most effective in stimulating and enhancing intercultural communication and aesthetic interactive identity in the digital society,thus contributing to the formation of digital aesthetic cosmopolitanism among aesthetic participants.
作者
沈郑
郑锦琪
Zheng SHEN;Jinqi ZHENG
出处
《马克思主义美学研究》
2024年第1期287-298,481,共13页
Research on Marxist Aesthetics
基金
浙江省哲学社会科学规划课题“基于浙江实践的多主体国际传播能力共建研究”(23NDJC51YB)
校级教学改革研究一般项目“基于全球融合式课堂的国际传播人才培养模式探索与实践”
校级研究生教育教学改革项目“研究生智能国际传播创新课程体系建设研究”(YJG-M202314)
浙江理工大学科研启动基金(22252284-Y)的研究成果
关键词
数字世界主义
审美世界主义
跨文化传播
国际传播
短视频
数字交往
Digital cosmopolitanism
aesthetic cosmopolitanism
intercultural communication
international communication
short video
digital engagement
