摘要
以“新媒体营销”课程为例,通过精心设计课程思政的目标、实施路径和效果评价,以任务驱动为载体,将专业知识和课程思政有机结合,在教学过程融入思政元素,从教学案例、教学模式、课程考核、实践活动、主题活动等多个维度充分挖掘思政元素,将政治引领、价值塑造、知识传授、能力培养等融为一体,旨在促进学生的实践能力和综合素质的提高,培养德才兼备的当代大学生。这种有机融合知识传授和价值引领的教学方法,不仅加深了学生对行业实际的理解,还潜移默化地激发了他们的担当意识和爱国情怀,实现了全员、全程、全方位的育人目标。
This article takes the"New Media Marketing"course as an example to explore how to effectively integrate ideological and political education into the teaching process of new business majors in higher vocational education.Through careful design of the goals,implementation paths,and effectiveness evaluations of ideological and political courses,and with task-driven as the carrier,we organically combine professional knowledge with ideological and political courses,integrate ideological and political elements into the teaching process,and fully explore ideological and political elements from multiple dimensions such as teaching cases,teaching models,course assessments,practical activities,and theme activities.We integrate political guidance,value shaping,knowledge imparting,and ability cultivation to promote the improvement of students'practical abilities and comprehensive qualities,and cultivate contemporary college students with both moral integrity and talent.This teaching method that organically integrates knowledge imparting and value guidance not only deepens students'understanding of the actual industry,but also subtly stimulates their sense of responsibility and patriotism,achieving the goal of educating people in an all-round,whole-process,and comprehensive manner.
作者
吴丽文
WU Li-wen(School of Management,Shanwei Institute of Technology,Shanwei 516600,Chin)
出处
《南方职业教育学刊》
2024年第3期56-62,104,共8页
Journal of Southern Vocational Education
基金
广东省高职院校课程思政示范计划“新媒体营销”课程思政示范课程(KCSZ04225)
汕尾职业技术学院“新媒体营销”校级课程思政示范项目(swkcsz10)
关键词
课程思政
“新媒体营销”
教学设计
the ideological and political education in curriculum
"New media marketing"
teaching design
