摘要
移动互联网为提高农业信息化水平,推进农业供给侧结构性改革,加快实现农业现代化,夯实全面建成小康社会基础提供了强大创新动力。本研究以UTAUT理论模型为基础,构建农业App信息采纳行为模型,运用调查问卷和结构方程的实证方法检验农技耘App信息采纳行为影响因素的作用关系。研究结果表明,绩效期望、努力期望、社会影响、个体创新四个方面将显著影响农户采用农业App的信息,并针对这四个方面提出相应的政策建议。
Mobile Internet provides a strong innovation impetus for improving the level of agricultural informatization,promoting agricultural supply-side structural reform,accelerating the realization of agricultural modernization,and consolidating the foundation of building a well-off society in an all-round way.Based on the UTAUT theoretical model,the research builds the behavior model of agricultural App,and uses the empirical method of the questionnaire and the structural equation to test the relationship between the influencing factors of Agricultural Sci-tech Yun App information adoption behavior.The research results show that performance expectation,effort expectation,social impact,and individual innovation will significantly influence the information of farmers adopting agricultural App and make corresponding policy suggestions for these four aspects.
作者
陈俊金
CHEN Junjin(Business School,Yangzhou Polytechnic Institute,Yangzhou 225000,China)
出处
《连云港职业技术学院学报》
2021年第2期9-13,共5页
Journal of Lianyungang Technical College
基金
扬州工业职业技术学院人文类一般项目(2019029)
扬州市市级科技计划项目软科学专项(YZ2020227)
关键词
农技耘App
农业信息化
信息采纳行为
Agricultural Sci-tech Yun App
agricultural informatization
information adoption behavior
