摘要
美学思想是研究美、审美和艺术的哲学学科,它通过研究人类感知、认识和表达美的方式,揭示了美的本质和规律。在产品包装设计中,美学思想可以为设计师提供丰富的设计理论和方法,以满足消费者对于美的追求。本文认为,可通过以下方法将美学思想应用于产品包装设计之中:一是坚持平衡与对称原则,追求产品包装设计形式美;二是坚持平衡或互补配色,追求产品包装设计色彩美;三是合理运用图案及文字元素,追求产品包装设计文化美。
Aesthetic thought is a philosophical discipline that studies beauty,aesthetics,and art.It reveals the essence and laws of beauty by studying the ways in which humans perceive,recognize,and express beauty.In product packaging design,aesthetic ideas can provide designers with rich design theories and methods to meet consumers'pursuit of beauty.This article believes that aesthetic ideas can be applied to product packaging design through the following methods:firstly,adhering to the principles of balance and symmetry,and pursuing the formal beauty of product packaging design;The second is to adhere to balanced or complementary color matching,and pursue the beauty of product packaging design colors;The third is to make reasonable use of patterns and textual elements,and pursue the cultural beauty of product packaging design.
出处
《网印工业》
2024年第1期17-19,共3页
Screen Printing Industry
基金
四川省泸州职业技术学院思政课程“文创产品设计与制作”(项目编号:CJF22080)
四川省泸州职业技术学院学院课堂革命典型案例“‘融生态、知传承、精设计’传统节日食品生态包装设计——《包装设计》课堂革命典型案例”的研究成果
关键词
美学思想
产品包装
包装设计
应用
Aesthetic ideas
Product packaging
Packaging design
Application
