摘要
随着旅游产业的转型升级和文化旅游的兴起,人们对历史文化和红色旅游的关注不断增加,红色文旅展现出巨大的发展潜力和市场需求。本文从广安市红色文化和IP形象融合的视角出发,探讨红色旅游IP形象的发展,并提出一系列关于红色旅游IP形象发展的策略和建议,以促进广安市红色旅游产业的繁荣与发展。
With the transformation and upgrading of the tourism industry and the rise of cultural tourism,people's attention to historical culture and red tourism continues to increase.Red cultural tourism has shown enormous development potential and market demand.This article explores the development of red tourism IP image from the perspective of the integration of red culture and IP image in Guang'an City,and proposes a series of strategies and suggestions for the development of red tourism IP image to promote the prosperity and development of Guang'an's red tourism industry.
出处
《网印工业》
2024年第6期101-103,共3页
Screen Printing Industry
基金
2023年四川省高等学校人文社科重点研究基地“四川红色文旅研究中心”(项目编号:HSWL23Y38)的研究成果
关键词
红色旅游
IP形象
文旅融合
广安市
Red tourism
IP image
Integration of culture and tourism
Guang'an City
