摘要
馆藏出土医学文献文物是我国中医药文化历史的重要见证,也是宣传和科普中医药知识的重要渠道。首先,梳理了出土中医药文献文物的文博资源;其次,针对当前中医药文化发展展开政策、经济、文化和技术因素的分析。结合当前文博旅游热潮,对中医药文献文物的文创产品展开消费洞察。在此基础上,针对中医药文献文物提出了文化创意设计的创新路径,促使“中医药文创”也能成为宣传中医药文化的重要载体。
The unearthed medical literature and cultural relics in the collection are important witnesses to the history of traditional Chinese medicine culture in China,and also an important channel for promoting and popularizing knowledge of traditional Chinese medicine.Firstly,the cultural and museum resources of unearthed traditional Chinese medicine literature and cultural relics were sorted out,and then an analysis was conducted on policy,economic,cultural,and technological factors related to the current development of traditional Chinese medicine culture.Based on the current trend of cultural and museum tourism,conduct consumer insights into cultural and creative products related to traditional Chinese medicine literature and cultural relics.On this basis,an innovative path for cultural and creative design of traditional Chinese medicine literature and cultural relics has been proposed,promoting the use of"traditional Chinese medicine cultural and creative"as an important carrier for promoting traditional Chinese medicine culture.
出处
《网印工业》
2024年第8期83-86,共4页
Screen Printing Industry
基金
四川省哲学社会科学重点研究基地中国出土医学文献与文物研究中心2022年度项目“出土医学文献文物的文化创意设计开发研究”(项目编号:CTWX2209)的研究成果
关键词
医学文献文物
中医药文化
中医药文创
文创设计
Medical literature and cultural relics
Traditional Chinese medicine culture
Traditional Chinese medicine cultural and creative industry
Cultural and creative design
