摘要
小年糕是当代中国老年人的“抖音”“快手”。它以“依托微信生态、尊重老龄特征”的策略,帮助自嘲“网络难民”的老年人,在“网络原住民”“网络移民”主导的短视频王国建立了符合老年人需要的活动“广场”,并在这个“广场”开展着不乏自身年龄和代际特色的内容生产和传播活动。这些活动在很多方面将线下广场舞携带的诸多功能和问题延伸到赛博空间,在“银发空间”“寄生式存在”“集体兴奋”“噪声问题”等多重维度,充当了老年人的“指尖广场舞”。关爱老龄新媒介生活,需要建立真正符合其需要的文化社区,帮助其提高媒介素养,并在理解其年龄和代际特征的基础上,关照其内容生产、传播活动。
XiaoNianGao is the“Ticktock”and“Kwai”for the elderly in contemporary China.With the strategy of“relying on the ecology of We-Chat and respecting the characteristics of the elderly”,it helps the elderly,who mock themselves as“Internet refugees”,to build the cyber-“square”for,by,and of the elderly,on the short videos kingdom dominating by the“Internet originals”and“Internet immigrants”.The elderly carry out various content production and dissemination activities based on their own age and generational characteristics on the square.In many ways,these activities extend many of the functions and problems carried by offline square dance to Cyberspace.It acts as a“fingertip square dance”for the elderly in multiple dimensions,in terms of“silver-haired space,”“parasitic presence,”“collective excitement,”and“noise problems”.To care for the new media life of the elderly,we need to establish online cultural communities that truly meet their needs,help them improve their media literacy,and take care of their content production and communication activities based on understanding their age and generational characteristics.
出处
《文化研究》
2023年第1期205-226,共22页
Cultural Studies
关键词
小年糕
短视频
老龄产业
广场舞
XiaoNianGao
Short Video
Aging Industry
Square Dance
