摘要
着眼于电影经济视角,探究国产儿童电影的发展态势与经济价值,为影视产业提供深入的市场分析和策略建议。回顾了国产儿童电影的发展历程,包括竞争激烈的市场环境和日益多样化的观众需求。深入挖掘儿童电影叙事结构对市场接受度的影响,包括家庭、成长等主题如何与经济效益挂钩。同时,考察了受众群体的偏好,分析不同年龄、性别和地域背景下观众的国产儿童电影消费行为,揭示市场细分与目标受众定位的重要性。
This study focused on the development trend and economic value of Chinese children’s films from the perspective of the film economy,aiming to provide in-depth market analysis and strategic recommendations for the film industry.The article first reviewed the development history of domestic children’s films,and pointed out their unique position and the challenges they face,including a highly competitive market environment and increasingly diversified audience demands.Further,the paper conducted case studies of landmark domestic children’s films in recent years,and delved into how the narrative structures of children’s films has impacted market acceptance,including how themes such as family and growth are linked to economic benefits.Additionally,the paper examined the preferences of target audiences,analyzing the consumption behavior of viewers from different ages,genders,and regional backgrounds towards domestic children’s films,revealing the importance of market segmentation and target audience positioning.
作者
李美琪
LI Mei-qi(Academy of Arts,Cheongju University,Cheongju 36076,South Korea)
出处
《山西财经大学学报》
CSSCI
北大核心
2024年第S02期137-139,共3页
Journal of Shanxi University of Finance and Economics
关键词
电影经济
国产儿童电影
叙事研究
儿童视角
the film economy
Chinese children’s films
narrative research
Children’s perspective
