摘要
河套文化融合黄河文化、草原文化、农耕文化和边塞文化等多种文化形态,包容性和共生性是河套文化的重要特征。通过影像的手段对河套文化进行记录、保存、阐释和传播是地域文化生长的必要过程,挖掘、利用和激活已有文化资源的过程需要融入时代语境。优化影像传播策略需要挖掘地域文化内涵以重塑文化自信。文化符号编码融合大众文化、流行文化等多种文化元素,在乡村振兴背景下重估农耕文化本土叙事价值。
Hetao culture integrates various cultural forms such as Yellow River culture,grassland culture,farming culture and border plug culture.Inclusiveness and symbiosis are important characteristics of Hetao culture.Recording,preserving,interpreting and disseminating Hetao culture through video is a necessary process for the growth of regional culture.The process of mining,using and activating existing cultural resources should be integrated into the context of the times.Optimizing the image dissemination strategy requires mining the connotation of regional culture to reshape cultural self-confidence.Cultural symbol coding integrates various cultural elements such as popular culture,which reassesses the local narrative value of farming culture in the context of rural revitalization.
作者
赵智清
ZHAO Zhiqing(School of Journalism and Communication,Inner Mongolia Normal University,Hohhot 010022,Inner Mongolia Autonomous Region,China)
出处
《沈阳农业大学学报（社会科学版）》
2023年第5期605-610,共6页
Journal of Shenyang Agricultural University(Social Sciences Edition)
基金
内蒙古师范大学科研基金一般项目(2014RWYB22)
关键词
河套文化
影像传播
符号编码
Hetao culture
image dissemination
symbol coding
