摘要
[目的/意义]旨在更好地发挥公众的作用,降低社交媒体上虚假信息泛滥造成的危害。[方法/过程]通过设计控制实验来研究事实核查标签对公众识别和传播虚假信息的影响,探究来自专业人士和众包两种标签的效果差异,以及标签通过什么样的认知机制来影响人们对信息真实性的判断。[结果/结论]事实核查标签可以显著提升社交媒体用户对虚假信息的识别能力,降低公众的传播意愿;来自专业人士的核查标签和来自普通公众的众包核查标签对参与者的影响无明显差异。通过探讨人们对信息的不确定性,发现人们严重依赖事实核查标签的结果来判断信息的真实性,标签的存在并没有激发他们的批判性思维。
[Purpose/Significance]This study aims to help the public play a better role and reduce the harm caused by the inundation of misinformation on social media.[Method/Process]An experimental design was used to add fact-checking tags to information on social media to explore the effect of fact-checking tags on the public’s identification and dissemination of misinformation,the difference in effectiveness between professionals and crowdsourced tagging,and the cognitive mechanisms by which tags affect people’s judgments about the authenticity of information.[Result/Conclusion]Fact-checking tags can significantly improve the ability of social media users to identify misinformation and reduce the public’s willingness to spread it.There is no significant difference in the impact of fact-checking tags from professionals and crowdsourcing tags from the general public on participants.By exploring people’s uncertainty about information,it is found that people rely heavily on the results of fact-checking tags to determine the authenticity of information,and the existence of tags does not stimulate their critical thinking.
作者
王钰昱
夏志杰
Wang Yuyu;Xia Zhijie(School of Management,Shanghai University of Engineering Science,Shanghai 201620)
出处
《知识管理论坛》
2024年第3期330-340,共11页
Knowledge Management Forum
基金
国家社会科学基金一般项目“大数据支持下网络谣言智慧治理机制及运行策略研究”(项目编号:21BGL243)
上海市哲学社会科学规划一般项目“大数据时代伪健康信息传播特征及多主体协同干预研究”(项目编号:2020BGL005)研究成果之一
关键词
社交媒体
虚假信息
众包
事实核查标签
公众
social media
misinformation
crowdsourcing
fact-checking tags
public
