摘要
近年来,遗址主题公园发展较为迅速,本研究以西安市遗址主题公园为研究对象,从游客角度出发,旨在探究游客感知价值对其重游意愿的影响,由此可以更好地了解游客需求,促进西安市遗址主题公园健康长远发展.研究结果显示:游客感知价值四个维度和满意度均对游客重游意愿有显著正向影响,且游客感知价值也对游客满意度产生正向影响.
In recent years,heritage theme parks have developed rapidly.This study takes Xi'an Heritage theme Park as the research object to explore the impact of tourists'perceived value on their willingness to re-visit from the perspective of tourists,so as to get a better understanding of tourists'needs and promote the healthy and long-term development of Xi'an Heritage theme park.The results show that the four dimensions of tourists'perceived value and satisfaction all have a significant positive impact on tourists'willingness to revisit,and the tourists'perceived value also has a positive impact on tourists'satisfaction.
作者
朱晓晴
隋汶静
ZHU Xiaoqing;SUI Wenjing(School of Historical Culture and Tourism,Xi'an University,Xi'an 710065,China;Xi'an Market Regulator,Xi'an 710000,China)
出处
《西安文理学院学报（自然科学版）》
2024年第2期112-116,共5页
Journal of Xi’an University(Natural Science Edition)
基金
2022年西安文理学院长安历史文化中心项目(205220010)
关键词
遗址主题公园
游客感知
重游意愿
游客满意度
Heritage Theme Park
tourist perception
revisiting intention
tourist satisfaction
