摘要
本文基于视听传播内容与技术深度融合必要性的分析,阐述技术引领、支撑、保障视听传播创新的理念,从视听传播内容策划、传播模式设计、管理模式构建三个维度探究视听传播的创新趋势与内在逻辑,进而论证视听传播要实现哪些价值再造。
This article is based on analysis of the necessity to deeply integrate the audiovisual communication contents and its technologies,illustrating the concept of technically leading,supporting and guaranteeing the innovation of audiovisual communication.Through three dimensions-the content planning of audiovisual communication,the design of communication models,and the construction of management model,this paper explores the innovating trend of audiovisual communication and its inner logic,and further demonstrates what value re-creation will be achieved through audiovisual communication.
出处
《中国新闻传播研究》
2019年第4期171-180,共10页
China Journalism and Communication Journal
关键词
视听传播
内容技术融合
创新逻辑
价值再造
audiovisual communication
content technology convergence
innovation logic
value reengineering
