摘要
每一种媒介技术都在"赋能于人",重塑着人与世界的中介方式,从符号呈现、叙事形态、传播方式等多方面向原有媒介范式提出挑战,影视业发展也是如此。网络信息技术和新媒介技术的发展和普及,改变了人们的观影习惯、审美取向和思维方式,画面内容也正发生"剧变":传统影视美学中的"横屏"宽高比被颠覆,网络影视行业开始尝试竖屏动态影像叙事。本文从媒介技术发展的角度梳理竖视频的发展逻辑,并以"叙事特征"和"美学范式"为主要观照点,梳理媒介技术发展逻辑下竖视频内容的结构机制,预测未来的发展方向,寻找发展的路径。
Every media technology is empowering people,reinventing the intermediary between man and the world,and challenging the original media paradigm from symbolic representation,narrative form,and mode of communication.The same is true of the film and television industry.The development and popularization of network information technology and new media technology have changed people’s viewing habits,aesthetic orientation and way of thinking.The physical form of the screen is also undergoing"great change":the"horizontal screen"aspect ratio in traditional film and television aesthetics has been subverted.The network original programs such as network movies,series,shows begin to try vertical screen narrative.This paper combs the development logic of vertical screen network original program from the perspective of media technology,and takes"narrative features"and"aesthetic paradigm"as the main points of care to sort out the structural mechanism of vertical screen network original program,and to look for the development direction and path.
出处
《中国新闻传播研究》
2019年第5期46-55,共10页
China Journalism and Communication Journal
基金
“中国传媒大学中央高校基本科研业务费专项资金资助”项目阶段性成果
关键词
竖屏
网络影视
技术逻辑
叙事特征
美学范式
vertical screen
network original program
technical logic
narrative features
aesthetic paradigm
