摘要
数字信息传播技术快速发展,形塑着日新月异、动态更迭的媒介生态,同时也推动着传统主流媒体思索转型升级、推陈出新,全力向新型主流媒体的目标迈进。这其中,一方面是技术、渠道、平台等基础设施的更新换代,另一方面则是内容生产、融合思维、产品样态等产制系统的流程再造。从简单相加到纵向相融,主流价值将如何传递、优秀文化会如何传播、对外宣传该如何开展,是新型主流媒体面临的全新课题。本研究以中央广播电视总台的创新实践为范本,发现以文化自信为动力引擎、以中国故事为叙事内核、以国际影响为效能指向的传播生态治理新模式,以期为新型主流媒体建设的现实思考与实践提供有益参照。
The rapid development of digital information and communication technology has shaped a rapidly changing and dynamic media ecosystem.At the same time,it has urged the traditional mainstream media to encounter with the transforming and upgrading to achieve the goal of new mainstream media.On the one hand,it highlights the needs for upgrading of infrastructures such as technology,broadcasting channels,and platforms.On the other hand,it constructs the reengineering of production systems such as content creation,convergence ideology,and product.This study takes the innovative practice of China Media Group’s as a pattern to examine and to review how the cultural confidence as the driving force,the Chinese stories as the narrative core,and the international influence as the efficiency direction have been engaged with each other,supporting the re-construction of the communication and ecological governance of the regenerated new mainstream media in China.
作者
吴炜华
吴菲菲
张守信
Wu Weihua;Wu Feifei;Zhang Shouxin
出处
《中国新闻传播研究》
2020年第2期71-84,共14页
China Journalism and Communication Journal
基金
媒体融合与传播国家重点实验室支持
2019年度国家社科基金艺术学重大项目“网络文化安全研究”(项目批准号:19ZD12)的阶段性成果
关键词
新型主流媒体
文化自信
中国故事
国际影响
传播生态治理
new mainstream media
culture confidence
Chinese story
International impact
communication ecological governance
