摘要
主旋律电影在新时代取得了多方面的市场拓展。在受众需求方面,新时代主旋律电影深受观众喜爱,并且也获得了官方的认可。在内容方面,题材更为大众;人物多为扎根人民的超级英雄;视野不仅有过去,更聚焦当下,还有未来;改变以往僵化说教的刻板印象;真正体现了主旋律电影日渐成熟的工业化。在市场运作方面,通过产业化运作取得市场成功,成为最主流的路径。因此,主旋律电影在新时代取得市场接受的广泛成功。当然,新时代主旋律电影的市场拓展还存在作品跟风、缺乏竞争、价值观局限等问题,需要平衡发展,才能取得更大的市场成功。
The main stream films have achieved much market expansion in the new era.In terms of audience needs,the new era main stream films are well-loved by the whole people and have also been officially recognized.In terms of content,the subject matter is more popular;the characters are mostly superheroes who are rooted in the people;the vision of the films not only has the past,but also focuses on the present and the future;it changes the stereotype of the rigid preaching in the past;it truly reflects the maturity of the main stream of the film industry.In terms of market operation,achieving market success through industrialization has become the most mainstream path.Therefore,the main stream film have achieved widespread success in the new era.Of course,the market expansion of the main stream films in the new era still has problems with works following the trend,lack of competition,and limited values.Balanced development of the main stream films is needed to achieve greater market success.
作者
王梦瑶
吴春集
Wang Mengyao;Wu Chunji
出处
《艺术管理（中英文）》
2020年第4期30-39,共10页
Journal of Arts Management
关键词
新时代
主旋律电影
市场拓展
New Era
Main Stream Film
Market Expansion
