摘要
再芬黄梅是艺术品牌建设与管理的先行者。2005年,以释放人才的创造性为基本目的,以韩再芬艺术品牌为核心资源,韩再芬与黄梅戏深度融合,组建了安徽安庆再芬黄梅艺术剧院。作为一名优秀的艺术家,更是再芬黄梅剧院的领导者与管理者,韩再芬通过16年剧院与品牌管理,使再芬黄梅好戏连台,品牌价值和社会影响力获得极大提升,其心路历程体验复杂而深刻,其中不乏艺术激情与理性的思考。
"Zaifen Huangmei"is a pioneer in art brand construction and management.In 2005,with the basic purpose of releasing the creativity of talents and Han Zaifen’s art brand as the core resource,Han Zaifen and Huangmei Opera were deeply integrated,and Anqing"Zaifen Huangmei Art Theatre",Anhui Province,was established.As an excellent artist,and also the leader and manager of"Zaifen Huangmei"theatre,Han Zaifen has had 16 years experience of theatre and brand management,launched a series of good plays,and greatly enhanced brand value and social influence.Her mental experience is complex and profound,including artistic passion and rational thinking.
出处
《艺术管理（中英文）》
2021年第4期142-144,共3页
Journal of Arts Management
关键词
黄梅戏艺术
再芬黄梅艺术剧院
剧院与品牌管理
Huangmei Opera Art
Zaifen Huangmei Art Theatre
Theatre and Brand Management
