摘要
城市自身独特的品牌和传播力的形成是城市化实践中的重要一环,城市形象越来越成为衡量城市竞争力特别是文化软实力的重要指标。因此,挖掘城市自身的文化优势,并通过艺术方式的加持,形成可感知和可认知的城市品牌价值内涵,这已成为通过城市品牌化实践、构建城市竞争优势的重要方面。城市品牌及其传播力建设,既有艺术的想象,也有科学的路径和方法,特别是艺术思维、艺术思想和艺术方法,在城市品牌塑造和传播中发挥着重要的驱动作用。
The formation of the unique city brand and communicating power is a critical task in urban management and operation.Representing some kind of soft power,city image has become one of the main indicators to measure a city’s competitive advantage.In order to make images more perceptible and recognizable,it has become more popular for many cities to infuse artistic factors into their brand values by reinforcing local cultural strengths.In constructing city brand and enlarging place influence,there are both scientific methodology and artistic imagination,i.e.,artistic mindset,artistic thinking,artistic method,etc.,which have always played a fostering and driving role in city brand building and communication in the world.
出处
《艺术管理（中英文）》
2021年第4期152-158,共7页
Journal of Arts Management
关键词
城市品牌
城市传播
艺术加持
路径与方法
City Brand
City Communication
Artistic Support
Path and Method
