摘要
近年来,短视频以其短小精悍、使用便捷等特点迅速融入社会生活,成为书法传播的新媒介之一,为书法传播的格局注入新活力。本文将对书法短视频的主要传播要素进行探析,兼与传统书法传播进行比较,考察它们的传播特点和传播模式,分析它们的传播价值和不足,思考未来的发展趋势,并对其在区域公共文化机构运营中的应用提出建议。
In recent years,short videos have been quickly integrated into social life for their outstanding features,including conciseness,convenience and etc.Short videos have become one of the new transmission media of calligraphy and brought new vitality into the pattern of transmission of calligraphy.This paper will analyze the main communication elements of calligraphy short video communication,compare the main communication elements of traditional calligraphy with those of short videos,investigate their characteristics and modes of transmission,analyze their values and shortcomings of transmission,reflect on its future trend,and propose suggestions on their applications in the operation of regional public cultural institutions.
出处
《艺术管理（中英文）》
2022年第4期97-102,共6页
Journal of Arts Management
关键词
书法传播
短视频
创新
公共文化机构
价值运用
Calligraphy Transmission
Short Video
Innovation
Public Cultural Institutions
Value Application
