摘要
上海浦东前滩31演艺中心是近年来上海新诞生的高品质大剧场。文化艺术引领商业空间建设与发展,已成为当代城市大型商业体建设的共识。作为浦东前滩大型商业体建设的组成部分,前滩31演艺中心,配合前滩31的整体布局,共同演绎一生二、二生三、三生万物的哲学理念,通过“大”“融”“变”,以艺术方式产生更大的市场虹吸效应。“大”体现在空间规模上,主剧场设有2500个座位,是目前国内高品质剧院座位最多的剧场,还配备一个1500平方米的黑匣子艺术空间。“融”在于空间可变,剧院2500个观众席可以瞬间全部沉入地面,使整个剧场变成一个走秀的大舞台;“融”同时还体现在形态多元的艺术展演上,可分别满足大型音乐会、音乐剧、明星演唱会、模特走秀等各类需求。“变”是剧场定位与演艺市场适配的明智选择。“大”“融”“变”进一步向剧院外部延展,有效联动前滩31区域内其他三大业态,形塑消费者全方位空间消费体验,建构与城市新生活共融共生的新场景。
The Shanghai NEW BUND 31 Performing Arts Center,born in recent years,is a high-quality theater in Shanghai.The construction and development of commercial spaces guided by culture and art have become a consensus in the construction of large-scale contemporary urban commercial complexes.As part of the construction of large-scale commercial complexes in the Pudong New Area,the NEW BUND 31 Performing Arts Center,in tandem with the overall layout of the NEW BUND 31,jointly interprets the philosophical concept of“One begets two,two beget three,three beget all things”.By leveraging the principles of“Magnitude,Integration and Transformation”,the NEW BUND 31 Performing Arts Center aims to generate a greater market siphoning effect through artistic means.“Magnitude”primarily refers to the scale of space.The main theater has 2,500 seats,making it the theater with the most high-quality seats in the country,and is equipped with a 1000-square-meter black box art space.“Integration”lies in the variability of space.The 2,500 seats in the theater can instantly sink into the ground,turning the entire theater into a runway stage.Besides,it also manifests in diverse forms of artistic performances,meeting various needs such as large concerts,musicals,star concerts,and fashion shows.“Transformation”is a wise choice in positioning and market space.The principles of“Magnitude,Integration and Transformation”are further extended beyond the theater,effectively connecting with the other three major business formats within the NEW BUND 31 area.This creates a comprehensive spatial consumption experience for consumers and constructs a new scenario that coexists and thrives alongside the new urban lifestyle.
作者
王国伟
罗晓敏
Wang Guowei;Luo Xiaomin
出处
《艺术管理（中英文）》
2024年第2期115-124,共10页
Journal of Arts Management
关键词
前滩31演艺中心
音乐+产业
艺术多元化
复合消费
NEW BUND 31 Performing Arts Center
Music Plus Industry
Artistic Diversification
Compound Consumption
