摘要
通过HIROSE品牌价值评估模型,对2017-2019年期间连续3年在中国A股上市的家族企业的品牌价值进行评估,进而从所有权和管理权两个维度出发,实证检验了家族涉入程度对家族企业品牌价值的影响。研究发现,家族所有权涉入和管理权涉入程度对品牌价值均具有显著的正向影响。国际化程度对家族所有权涉入程度与品牌价值的关系没有调节作用,而对家族管理权涉入程度与品牌价值的关系具有显著的负向调节作用。进一步看,国际化程度对家族管理权涉入程度与品牌价值的负向调节作用在大规模企业和高创新企业中均不再显著。研究探索了影响中国家族企业品牌价值的关键因素,能够为其品牌塑造实践提供理论依据。
Based on the Hirose brand value evaluation model,this paper evaluates the brand value of family enterprises listed in China’s A-share market for three consecutive years from 2017 to 2019,and then empirically tests the influence of family involvement on the brand value of family enterprises from two dimensions of ownership and management right.It is found that ownership involvement and management involvement have significant positive effects on the brand value of enterprises.Internationalization has no moderating effect on the relationship between ownership involvement and enterprise brand value,but has a significant negative moderating effect on the relationship between management involvement and enterprise brand value.Furthermore,the negative moderating effect of internationalization on management involvement and brand value is no longer significant in large-scale and highly innovative enterprises.This study explores the key factors that influence the brand value of Chinese family enterprises,which can provide a theoretical basis for the brand building practice of Chinese family enterprises.
作者
张林刚
周超
Zhang Lingang;Zhou Chao(Shanghai Institute of Technology,School of Economic and Management,Shanghai 200030)
出处
《中国资产评估》
2021年第5期8-20,共13页
Appraisal Journal of China
基金
国家自然科学基金项目:国际学习对制造企业国际化速度的作用机制与时空效应研究(编号:71974130)
教育部人文社科项目:“一带一路”背景下中国跨国企业合法性构建及其对国际化绩效的影响研究(编号:19YJA630112)
上海市科委软科学重点项目:贸易摩擦背景下中国高科技企业技术研发与技术标准化协同发展模式及对策研究(编号:20692103300)
关键词
品牌价值评估
家族所有权
家族管理权
品牌价值
国际化
Brand value evaluation
Family ownership
Family control
Brand value
Internationalization
