摘要
当前在以人工智能为核心技术的智能媒体平台上,涌现了较以往数量更多、频率更高、情况更为复杂、形势更为严峻的舆论极化现象。基于舆论极化的内在本质和特征,本文聚焦在社交媒体平台舆论极化形成机制的探讨上,从社交媒体平台、信息框架以及用户心理等几个层面阐释舆论极化愈加激烈的内在原因。最后,本文对如何理性客观理解舆论极化及其社会效应,以及如何弥合舆论分歧、缓解社会极端情绪对立和群体极化的矛盾等问题进行了讨论,并提出治理策略。
At present,on the intelligent media platform with artificial intelligence as the core technology,opinion polarization that is more numerous,more frequent,more complex and more severe than before has emerged.Based on the nature and characteristics of opinion polarization,this paper focuses on the formation mechanism of opinion polarization especially on social media platforms,and explains the internal causes for the increasingly intensive degree of polarization from the aspects of social media platforms,information frames and user psychology.Finally,the paper discusses relevant issues about the rational and objective understanding of polarization and its social effects,and puts forward governance strategies to bridge the divergence of opinion polarization and alleviate the contradiction between social extreme emotional oppositions and group polarization.
作者
杨洸
邹艳雪
Yang Guang;Zou Yanxue
出处
《中国网络传播研究》
2023年第2期5-25,216,共22页
China Computer-Mediated Communication Studies
基金
国家社科基金项目“智能媒体时代舆论极化的表现、规律及其治理研究”,编号:21BXW056
深圳市哲学社会科学规划课题“网络文明建设的深圳先行示范实践研究”,编号:SZ2023B022
深圳大学人文社科振兴计划项目,编号:WKZX0307
关键词
舆论极化
群体极化
社交媒体
智能媒体
极化治理
opinion polarization
group polarization
social media
intelligent media
governance of polarization
