摘要
武汉位居中国中部商贸核心地位,而商业招牌是商品经济发展的缩影,亦是反映文化流变的载体。通过梳理武汉的城市建设史、商业发展史,发现武汉近现代沿街商业招牌的历史演变可分为开埠以前、开埠时期、民国时期、新中国建立至改革开放前、改革开放至今五个时期。其间反映出东西方文化呈现出隔绝-接触-交融-割裂-同化的巨大变革。其演变过程受到政治、经济、文化、技术、审美等因素的共同作用,亦体现出传统文化、租界文化、码头文化和现代文化的发展与融合。现代社会中传统招牌式微、民族特色缺失,而现代招牌普遍雷同。如何在全球化潮流中更好的继承商业招牌的民族文化,以及营造宜人的街道景观是值得思考的问题。
Wuhan is business core of central China.As the epitome of the development of commodity economy and commercial,signboards are also the carrier of cultural change.By combing the history of urban construction and business development in Wuhan,we can find that the historical evolution of commercial signs along the streets of Wuhan can be divided into five periods:before the opening,during the opening,during the Republic of China,before the establishment of the new China,before the reform and opening up,and after the reform and opening up.In the meantime,it reflects that the Eastern and Western cultures have shown great changes affected by isolation-contact-combinationsplitting-assimilation.Its evolution is influenced by political,economic,cultural,technological,aesthetic and other factors,and it also reflects the development and integration of traditional culture,concession culture,dock culture and modern culture.In modern society,traditional signboards are fading out and missing its national characteristics.Meanwhile modern signs converge in style.How to better inherit the national culture of commercial signs in the trend of globalization,and create a pleasant street landscape is a question worth considering.
作者
周钰
陈甸甸
甘伟
Zhou Yu;Chen Diandian;Gan Wei
出处
《中外建筑》
2019年第10期49-53,共5页
Chinese & Overseas Architecture
基金
国家自然科学青年基金(51508210)
华南理工大学亚热带建筑科学国家重点实验室开放基金(2017ZB04).
关键词
商业招牌
历史演变
民族特色
近代武汉
街道
commercial signboard
historical evolution
national feature
modern Wuhan
street
