摘要
沉浸式文旅项目因其注重体验性、互动性的特点,已经成为当今文旅产业的新“燃点”,政府政策重点扶持的新风向。针对世界遗产点洛阳桥的文旅开发现状和不足,提出把世界遗产点洛阳桥和国家级非遗“陈三五娘传说”两个文旅IP强强联合,通过技术创新、主题创新、活动创新、商业创新,策划相关文旅项目,打造沉浸式世界遗产景区,以促进非遗文化的保护和传承,提升世遗景区的旅游品质。
Cultural immersion travel programs have become a magnet for new investment and gained favourable support from governments due to their experiential and interactional nature.To solve the underdevelopment of the Luoyang Bridge as a World Heritage Site,it is suggested that the IP of the Luoyang Bridge should be allied with the IP of“The Tale of Chen San and Wu Niang”,a folklore listed among the State-level Intangible Cultural Heritage elements.Cultural immersion programs are planned for the world heritage site with technological innovation,theme innovation,activity innovation and business innovation,aiming at promoting intangible cultural protection and inheritance and enhancing the quality of tourism.
作者
陈冷冷
王理想
CHEN Lengleng;WANG Lixiang(School of Culture and Communication,Liming Vocational University;Fujian Radio and Television Network,Luojiang District Branch,Quanzhou 362000,China)
出处
《黎明职业大学学报》
2024年第2期46-53,共8页
Journal of LiMing Vocational University
关键词
世界遗产景区
洛阳桥
“陈三五娘传说”
沉浸式文旅
World Heritage Sites
cultural immersion tours
Luoyang Bridge
“The Tale Between Chen San and Wu Niang”
