摘要
当前,广电运营商的营销渠道建设取得一定的成果,但各渠道的营销实践当中仍存在一系列内外风险。论文以广电网络运营商的营销渠道风险为研究对象,剖析当前渠道风险类型,提出具体的风险应对举措,以期为广电网络营销渠道风险管控工作提供一些思路。
At present,the construction of marketing channels of radio and television operators has made certain achievements.However,there are still a series of internal and external risks existing in the marketing practice of each channel.The paper takes the marketing channel risks of radio and television network operators as the research object,analyzes the current types of channel risks and proposes specific risk response measures,so as to provide some ideas for the risk management and control work of marketing channels of radio and television network.
作者
蔡立冬
CAI Li-dong(Gulou Branch of Fujian Broadcasting and Television Network Group,Fuzhou 350002,China)
出处
《中小企业管理与科技》
2021年第7期39-40,共2页
Management & Technology of SME
关键词
广电网络
运营商
营销渠道
风险管理
radio and television network
operators
marketing channels
risk management
