摘要
2015年菜鸟物流推出"合作伙伴分层运营计划",本想倒逼快递企业提升物流服务质量,不料,却"激怒"部分平台内快递企业退出合作,另立联盟;其他意图加入菜鸟物流的快递企业纷纷止步不前,担心随着菜鸟的控制能力加强,未来有可能丧失自身主动权。菜鸟与快递企业的合作关系面临考验,文章基于演化博弈论的角度,探讨双方合作关系的演化路径及影响因素,为菜鸟物流与快递企业的进一步合作,提供策略性意见。
In 2015, CaiNiao logistics launched the ＂partners stratified operation＂ plan, in order to force express enterprises to improve logistics service quality, but part of express enterprises was ＂enraged＂, they exit cooperation platform; the oth- ers who intent to join the CaiNiao logistics have hesitated that they likely to lose the initiative in the future with the CaiNiao logistics controls strengthening. The cooperation relationship between CaiNiao logisties and express enterprise faces a challenge, this paper based on the perspective of evolutionary game theory, explore the evolution path of their cooperation for further and the influence factor, provide strategic advice to promote the further cooperation between CaiNiao logistics and express enterprises.
作者
王清华
何山
何文胜
WANG Qing-hua HE Shan HE Wen-sheng(Southwest Petroleum University, Chengdu 610500, China)
出处
《物流科技》
2017年第3期29-31,共3页
Logistics Sci-Tech
关键词
菜鸟物流
快递企业
演化博弈模型
影响因素
CaiNiao logistics
express enterprises
perspective of evolutionary game theory
influence factor
