摘要
中国文艺思想始终秉持“文艺为人民”的发展理念。中国文艺国际传播经历了从内化到外显,由自发到自觉的发展历程。文艺国际传播不仅是提升我国文化软实力的重要路径,也是推动全球文化多样性和丰富性的关键手段。随着新兴媒介的快速发展,中国文艺国际传播的受众也由原先的西方精英阶层拓展到大众群体。这就需要文艺国际传播关注和研究目标受众需求和大众审美趋势。新兴媒介推动着文艺生产和视听传播新形态,提升了中国文艺国际传播效果。中国文艺国际传播需要探索创新路径。文艺传播要与新兴媒介技术深入融合,数字文艺作品如能开启“数字灵韵”,将会提升观众审美体验;需要打破西方文化霸权,建立国际交往新秩序,建构文艺国际传播体系;创新始于用户,而非生产者,文艺国际传播需致力为当地受众服务;惟有将文化国际传播嵌入国际传播大平台,才能形成广泛联结。
The ideology of Chinese literature and art has consistently upheld the principle that“literature and art are for the people”.The international dissemination of Chinese literature and art has evolved from an internalized and spontaneous development to an externalized and conscious one.It is not only a significant pathway for enhancing China’s cultural soft power,but also a key means of promoting global cultural diversity and richness.With the rapid advancement of emerging media,the audience of the dissemination has expanded from Western elites to the general public,necessitating the analysis of the target audience’s demands and popular aesthetic trends.With new forms of production and audiovisual dissemination,emerging media has enhanced the effectiveness of China’s international literature and art dissemination.However,the dissemination needs innovative pathways.It should be deeply integrated with emerging media technologies,for if digital art can evoke a“digital aura”,it will significantly improve the audience’s aesthetic experience.Besides,Western cultural hegemony should be broken to establish a new order of international cultural exchange and construct an international dissemination system of literature and art.Further,the service should be innovated by focusing on users instead of producers,with a clear goal that the dissemination should serve local audience.Finally,only by embedding international cultural dissemination into a global communication platform can extensive and meaningful connections be made.
作者
汤筠冰
TANG Yun-bing(School of Journalism,Fudan University,Shanghai 200433,China)
出处
《兰州大学学报（社会科学版）》
CSSCI
北大核心
2024年第3期157-166,共10页
Journal of Lanzhou University（Social Sciences）
基金
上海市社会科学项目“数字技术语境下的艺术传播创新路径研究”(2021BWY001)
国家社会科学基金项目“数字媒介语境下的艺术传播理论体系研究”(22BA023)。
关键词
文艺传播
国际传播
中国文艺思想
数字灵韵
dissemination of literature and art
international dissemination
the ideology of Chinese literature and art
digital aura
