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后疫情时代战略性健康旅游管理探索研究——以泰国为例 被引量:1

Research on Strategic Health Tourism Management in the Post-Epidemic Era——Take Thailand as an example
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摘要 新冠肺炎疫情席卷全球,COVID-19流行病毒造成的全球危机给世界旅游业乃至全球经济带来重创。全球旅游业国际游客呈现74%的负增长态势,并在2020年4月陷入停滞。传统的旅游方式由于受到各国针对COVID-19流行病毒实施的封闭政策限制,在后疫情时代旅游业复苏的新常态下并没有任何优势。以得天独厚的自然环境优势以及先进的医疗技术水平为依托,制定发展健康旅游产业为目标的长期可持续发展新战略成为了泰国旅游业经济向前迈进的必然方向。这一策略也可为中国在后疫情时代国内旅游产业的复苏所借鉴。 The COVID-19 epidemic swept the whole world. Global crisis caused by COVID-19 pandemic has caused severe damage to the world tourism industry and the global economy. The number of international tourists showed a negative growth trend of-74%, and the world tourism industry stagnated in April 2020. Traditional ways of traveling are restricted by the closed policies implemented by various countries in response to the COVID-19 pandemic. Under the new normal of the post-epidemic era, the traditional tourism industry has no advantage. Relying on Thailand’s unique natural environmental advantages and advanced medical technology, considering the formulation of a new long-term sustainable development strategy with the goal of developing Thailand’s health tourism industry has become an inevitable direction for Thailand’s tourism economy to move forward. This strategy can also be used as a reference for the recovery of China’s domestic tourism industry in the post-epidemic era.
作者 张倩 Rattapon Incharroen ZHANG Qian;Rattapon Incharroen(School of Business,Guilin University of Technology,541004,Guilin,Guangxi,China;Belt and Road International School,Guilin Tourism University,541006,Guilin,Guangxi,China)
出处 《特区经济》 2021年第8期118-121,共4页 Special Zone Economy
基金 广西高校中青年教师科研能力提升项目(项目编号2021KY0271)。
关键词 疫情 健康旅游 泰国 旅游管理 Epidemic Health Tourism Thailand Tourism Management
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