摘要
当前我国煤炭企业市场营销存在缺乏营销理念,营销人员素质偏低,营销意识不足等问题,限制企业的发展。提出通过提高自身产品竞争力、开辟国际市场、创新营销手段等方式促进煤炭企业的发展,建立完整的销售管理系统,给当前煤炭企业营销策略的选择提供参考。
Current China′ s coal business marketing has some problems such as lack of marketing concepts, low quality of marketing personnel, lack of marketing awareness, limiting the development of enterprises. By improving the competitiveness of their products, opening up the international market,innovative marketing tools and other ways to promote the development of coal enterprises. Establish a complete sales management system, to provide a reference to selection of the marketing strategy.
出处
《煤炭技术》
CAS
北大核心
2015年第3期336-338,共3页
Coal Technology
关键词
煤炭产品
营销策略
企业管理
能源
coal products
marketing strategy
business management
energy
