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The Chinese Markets of MBA Education:Are The Customers Satisfied? 被引量:1
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作者 Zhang Wei Gene Simons 《电子科技大学学报(社科版)》 2002年第3期7-12,共6页
Taking MBA education as a marketable service, this paper targeted this emerging market in China.A brief description of the short history was introduced and the driven forces of the market were discussed.After analyzin... Taking MBA education as a marketable service, this paper targeted this emerging market in China.A brief description of the short history was introduced and the driven forces of the market were discussed.After analyzing the shortcomings of the existing domestic MBA education, some strategies were put forward to lead the future path. 展开更多
关键词 MBA教育 中国 市场 发展策略
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