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社会营销视野下图书馆公共服务行为变革研究 被引量:1
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作者 刘中华 《情报探索》 2014年第10期82-86,共5页
阐述了变革公共服务行为的社会营销(SM)服务理论架构,研究了SM服务方案,包括调研目标接受者需求、设计SM产品、SM服务的接受成本控制、成本效益以及存在价值等,探讨了图书馆SM服务成本、传播理论和服务模式。
关键词 图书馆 社会营销 目标接受者 公共服务行为
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Delivering reproductive health services through non-state providers in Pakistan:understanding the value for money of different approaches
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作者 Adrian Gheorghe Rashid Uz Zaman +1 位作者 Molly Scott Sophie Witter 《Global Health Research and Policy》 2018年第1期25-34,共10页
Background:Delivering Reproductive Health Results(DRHR)programme used social franchising(SF)and social marketing(SM)approaches to increase the supply of high quality family planning services in underserved areas of Pa... Background:Delivering Reproductive Health Results(DRHR)programme used social franchising(SF)and social marketing(SM)approaches to increase the supply of high quality family planning services in underserved areas of Pakistan.We assessed the costs,cost-efficiency and cost-effectiveness of DRHR to understand the value for money of these approaches.Methods:Financial and economic programme costs were calculated.Costs to individual users were captured in a pre-post survey.The cost per couple years of protection(CYP)and cost per new user were estimated as indicators of cost efficiency.For the cost-effectiveness analysis we estimated the cost per clinical outcome averted and the cost per disability-adjusted life year(DALY)averted.Results:Approximately£20 million were spent through the DRHR programme between July 2012 and September 2015 on commodities and services representing nearly four million CYPs.Based on programme data,the cumulative cost-efficiency of the entire DRHR programme was£4.8 per CYP.DRHR activities would avert one DALY at the cost of£20.Financial access indicators generally improved in programme areas,but the magnitude of progress varies across indicators.Conclusions:The SF and SM approaches adopted in DRHR appear to be cost effective relative to comparable reproductive health programmes.This paper adds to the limited evidence on the cost-effectiveness of different models of reproductive health care provision in low-and middle-income settings.Further studies are needed to nuance the understanding of the determinants of impact and value for money of SF and SM. 展开更多
关键词 Reproductive health social franchising(SF) social marketing(sm) Value for money Pakistan Non-state providers
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