The unprecedented outbreak of COVID-19 presents a public health crisis on a global scale.Various measures have been taken to communicate crisis risks to the general public.These measures are meant to keep the public w...The unprecedented outbreak of COVID-19 presents a public health crisis on a global scale.Various measures have been taken to communicate crisis risks to the general public.These measures are meant to keep the public well informed,stay alert,and take precautionary measures to help curb the spread of the virus.The current study is part of an ongoing project aimed at exploring patterns of communication in the COVID-19 crisis discourse.Based on a collection of posters designed for public use during the outbreak,this paper analyses the richness of semiotic resources that combine to construct and convey the intended message of the posters.Drawing from scholarly insights into understanding the situatedness of meaning-making,the paper revisits some of the classical concerns about the relationship between text and image in semiotic artefacts and reveals the meaningmaking patterns in the semiotic designs of risk communication posters.The patterns are found to rest upon a host of textual and graphic features that contribute to the essential semiotic encoding of entity,condition,action,and sentiment.The findings are summarized by conceptualizing the assemblages of resources in the poster as a semiotic ensemble where the coordination and collaboration among semiotic resources can work to reduce potential ambiguities and amplify the communicative effect.展开更多
Trends in human science seek to expand and situate the concept of the psychological individual emphasizing biology,society,or culture as causes,catalysts,or contexts.I enter the conversation,synthesizing Bourdieu and ...Trends in human science seek to expand and situate the concept of the psychological individual emphasizing biology,society,or culture as causes,catalysts,or contexts.I enter the conversation,synthesizing Bourdieu and Plessner especially regarding ambivalent positionality,habitus,and the experience of communication.Bourdieu’s conception of the cleft habitus/hexis of bodies in social space is interpreted alongside Plessner’s rendering of the lived-body(leib)and body-lived(körper).Beyond the materiality of the body(human being),both reject any essentialist ontology of the human person(being human)in a liberating axiology of communication in which life is lead and done as an open question.Bourdieu(1992,p.72)describes habitus as anti-individualist,anti-deterministic,and“anti-narcissistic”.Likewise,we must resist a bio-semiotic temptation to read Plessner as a proponent of culture’s origins in the umwelt.Bourdieu and Plessner focus on structuralist-semiotic and constructivist-phenomenological conditions constraining and enabling the experience of existence.The fluid boundaries of human identity are grounded in the perception and expression of culture in social space.The psychological,then,is an ongoing,emergent product of communication.This perspective is consequential,nurturing the contemporary critique of psychocentric discourse and opening possibilities for postpsychological culture.展开更多
文摘The unprecedented outbreak of COVID-19 presents a public health crisis on a global scale.Various measures have been taken to communicate crisis risks to the general public.These measures are meant to keep the public well informed,stay alert,and take precautionary measures to help curb the spread of the virus.The current study is part of an ongoing project aimed at exploring patterns of communication in the COVID-19 crisis discourse.Based on a collection of posters designed for public use during the outbreak,this paper analyses the richness of semiotic resources that combine to construct and convey the intended message of the posters.Drawing from scholarly insights into understanding the situatedness of meaning-making,the paper revisits some of the classical concerns about the relationship between text and image in semiotic artefacts and reveals the meaningmaking patterns in the semiotic designs of risk communication posters.The patterns are found to rest upon a host of textual and graphic features that contribute to the essential semiotic encoding of entity,condition,action,and sentiment.The findings are summarized by conceptualizing the assemblages of resources in the poster as a semiotic ensemble where the coordination and collaboration among semiotic resources can work to reduce potential ambiguities and amplify the communicative effect.
文摘Trends in human science seek to expand and situate the concept of the psychological individual emphasizing biology,society,or culture as causes,catalysts,or contexts.I enter the conversation,synthesizing Bourdieu and Plessner especially regarding ambivalent positionality,habitus,and the experience of communication.Bourdieu’s conception of the cleft habitus/hexis of bodies in social space is interpreted alongside Plessner’s rendering of the lived-body(leib)and body-lived(körper).Beyond the materiality of the body(human being),both reject any essentialist ontology of the human person(being human)in a liberating axiology of communication in which life is lead and done as an open question.Bourdieu(1992,p.72)describes habitus as anti-individualist,anti-deterministic,and“anti-narcissistic”.Likewise,we must resist a bio-semiotic temptation to read Plessner as a proponent of culture’s origins in the umwelt.Bourdieu and Plessner focus on structuralist-semiotic and constructivist-phenomenological conditions constraining and enabling the experience of existence.The fluid boundaries of human identity are grounded in the perception and expression of culture in social space.The psychological,then,is an ongoing,emergent product of communication.This perspective is consequential,nurturing the contemporary critique of psychocentric discourse and opening possibilities for postpsychological culture.
