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当代广告发展所面临的五大认识障碍——给来自广告业界内部的几个深层“思想问题”把脉 被引量:2
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作者 黄浩 《吉林师范大学学报(人文社会科学版)》 2003年第6期52-56,共5页
 本文针对广告业长期存在的五个"思想问题"进行了分析,提出了广告业要重视练内功,要改善知识结构,要拓宽服务领域,提高广告经营水平,要改变短期行为等多种观点。认为广告业如果不能真正解决自身的问题,就无法应对国际广告资...  本文针对广告业长期存在的五个"思想问题"进行了分析,提出了广告业要重视练内功,要改善知识结构,要拓宽服务领域,提高广告经营水平,要改变短期行为等多种观点。认为广告业如果不能真正解决自身的问题,就无法应对国际广告资本的挑战。 展开更多
关键词 国际广告资本 广告经济 低成本进入 金脑行业 寄生行业 广告业
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急性次声波暴露后豚鼠位听功能及内耳超微结构的变化 被引量:1
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作者 冯勃 姜泗长 +2 位作者 杨伟炎 韩东一 张素珍 《中华耳鼻咽喉科杂志》 CSCD 北大核心 2001年第1期18-21,T004,共5页
目的 观察次声波对豚鼠位听功能和内耳超微结构的影响。方法 将豚鼠置于频率 8Hz、声压级 135dBSPL的次声声场中连续暴露 90min。应用正弦摆动试验 (sinusoidalpendulartest,SPT)、听性脑干反应 (auditorybrainstemresponse ,ABR)和... 目的 观察次声波对豚鼠位听功能和内耳超微结构的影响。方法 将豚鼠置于频率 8Hz、声压级 135dBSPL的次声声场中连续暴露 90min。应用正弦摆动试验 (sinusoidalpendulartest,SPT)、听性脑干反应 (auditorybrainstemresponse ,ABR)和畸变产物耳声发射 (distortionproductionotoacousticemission ,DPOAE)评价次声波暴露前后豚鼠前庭功能和听功能的变化 ,扫描电镜观察豚鼠内耳各结构表面超微形态的变化。结果 次声波暴露后不同时间正弦摆动诱发的豚鼠前庭性眼震的最大慢相速度 (slow phasevelocity ,SPV)和频率较次声暴露前轻微降低 ,但无显著性意义 (P >0 .0 5 )。次声波暴露后各组动物ABR阈值较正常时略有升高 ,亦无统计学差异 (P >0 .0 5 ) ,各组动物ABR各波潜伏期和波间期与次声暴露前比较差异均无显著性 (P >0 .0 5 ) ;DPOAE的幅度值在各个频率段均有明显的降低 (P <0 .0 1)。扫描电镜下见各实验组动物内耳半规管壶腹嵴两囊斑及Corti器感觉毛细胞纤毛缺失、散乱、倒伏及融合 ,表皮板等结构均有不同程度的损伤。结论 次声波对豚鼠前庭末梢感受器兴奋性可能有一过性的轻微抑制作用 ,但SPT无有意义改变。次声波可引起豚鼠内耳毛细胞超微结构的损伤 ,可导致豚鼠耳蜗外毛细胞功能明显减退 ,这种功能减? 展开更多
关键词 急性次声暴露 豚鼠 位听功能 内耳 耳蜗 外毛细胞 超微结构 内毛细胞 诱发电位 听觉脑干 ABR
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咨询调查业在我国的发展探析
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作者 孙淑英 《北京理工大学学报》 EI CAS CSCD 1999年第4期412-415,共4页
目的分析、研究咨询调查业在我国的发展现状及今后的发展方向.方法通过分析我国咨询调查业的现状,探讨咨询调查业在我国的发展方向.结果与结论要从提高我国咨询调查业自身素质,使其向专业化、规模化发展,加强与企业的沟通及彼此的... 目的分析、研究咨询调查业在我国的发展现状及今后的发展方向.方法通过分析我国咨询调查业的现状,探讨咨询调查业在我国的发展方向.结果与结论要从提高我国咨询调查业自身素质,使其向专业化、规模化发展,加强与企业的沟通及彼此的交流与合作,组建行业协会,建立资格审查和项目评价体系,加快信息化等方面建设。 展开更多
关键词 咨询调查业 咨询调查机构 中国 发展方向
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Moral&Intellectual Life of the West II Summary Outline of Christianity in the Modern World for Devout Christians and Skeptics
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作者 Hermann G.W.Burchard 《Journal of Philosophy Study》 2021年第6期417-442,共26页
All human beings are born from divine mercy drawing man out of unfathomable reality’s chaotic depth into the divine realm’s peaceable light.The modern sense of justice,of fair government,depends on the teachings of ... All human beings are born from divine mercy drawing man out of unfathomable reality’s chaotic depth into the divine realm’s peaceable light.The modern sense of justice,of fair government,depends on the teachings of Jesus to which all citizens must subscribe.This is not a mere ecclesiastic doctrine but an empirically proven fact.The imperfections of a finite albeit adaptable,very large computing system,which our brain appears to be,require us to be open to the infinite beyond,its recondite wisdom,for divinity to grant us a moral life&to come to our help.Jesus puts the individual human being center stage for the first time in history.The story of abounding divine mercy:Every day we humans struggle with the difficult moral law but Jesus taught us what matters most is our soul,St.Paul’s inner man,a biological function of our left brain.Relying upon the faith of the apostles,the Council of Chalcedon(AD 451)in its Confession affirmed that Jesus was an actual person in his substance,possessing two natures,human&divine.This widely has been interpreted to apply to all mankind,the soul of each human being,the inner man,is potentially divine.Forming a practical metaphysics for devout christians&skeptics:Metaphysics is needed for the purpose of undergirding faith.Origins of humanity in the deep structures of reality:Science appears to be opposite to our human spiritual existence&requires us to search for ourselves in the realm of the logos,that can serve as our guide,being one of the names of the Christ.Jesus was deeply influenced by the gifts of the Magi,brought to him from an Armenian revival during his age,source of charismatic theology,basic concepts&historical architecture.Survival by faith in the everyday human communal world:We must have a secure grasp of the Faith,its basics,memorized or divine help won’t come.Be a lifelong winner based upon your own inner man:The essential help from divinity,in our need,is granting us a moral life.Become a lifelong winner based upon your own inner man or woman.What it takes 展开更多
关键词 potentially divine human soul its permanence and human existence inner man Kant’s inner&outer senses orderly inner self&chaotic outer environment brain laterality double Ego noumenal&phenomenal bilateral interior cosmos metaphysical gap divine mercy
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Common Sense Empirical Climate Science:No Carbon Climate Crisis at Current Trace Levels
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作者 Hermann G.W.Burchard 《Journal of Philosophy Study》 2021年第3期222-231,共10页
Climate science deals with the harsh reality of 174,000 terawatt of solar energy striking Earth’s surface&air,minus 29 percent albedo.The exposure is sustained by the planet cooling itself by means of EM radiatio... Climate science deals with the harsh reality of 174,000 terawatt of solar energy striking Earth’s surface&air,minus 29 percent albedo.The exposure is sustained by the planet cooling itself by means of EM radiation emitted to outer space of a like amount of energy in the infrared range.The balance may not be perfect at all times,but miraculously we are still around&attempting to comprehend the physical processes involved in keeping the planet’s surface suitable to sustain biological life&human civilization.While ground temperature is maintained at a pleasant avg 288 kelvin=15℃by the atmospheric greenhouse effect,a surprising 255 kelvin satisfies the demand for radiative cooling.This just happens to be standard air temperature at 5,000 m altitude.Official climate science largely is concerned with models&has assigned a major role to carbon molecules in air.As these exist currently only at mere trace levels,they are widely considered to be irrelevant for climate in view of the Mass-Action Law that implies that trace components can have only trace effects.Denying this simple fact,familiar to meteorologists,unfortunately has led to much of the civilized public being misled by climate scientists.One of the themes among their rhetoric is calling for renewable energy sources,when in reality unlimited amounts of hydrogen&hydrocarbons are dissolved in the Earth’s mantle,going back to the primitive solar nebula that gave rise to our solar system,&available for human consumption through fracking.Here in this philosophical essay,we are offering simple empirical proofs,examples from everday life,as opposed to the largely theoretical modeling work of climate science,for the fact that atmospheric carbon molecules can have only trace effects on radiative planetary cooling,proofs that are easy to verify.We dispute unrealistic estimates of important effects on climate from carbon dioxide trace gas via an atmospheric feedback mechanism proposed by some climate scientists.The essay demonstrates that atmospheric carbon molecule 展开更多
关键词 Kant’s inner&outer senses orderly inner self&chaotic outer environment brain laterality double Ego bilateral interior cosmos metaphysical gap climate&radiative cooling Stefan-Boltzmann Law CO_(2) CH_(4) water vapor shielding by greenhouse gases
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Undiagnosed Medical Causation—Psychosomatic Etiology
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作者 Hermann G.W.Burchard 《Journal of Philosophy Study》 2020年第4期229-232,共4页
Conscious existence is the product of a neural brain mechanism,which is largely identical with Immanuel Kant’s Oneness Function,a service performed by 200 million neurons in the prefrontal lobe,&makes possible ou... Conscious existence is the product of a neural brain mechanism,which is largely identical with Immanuel Kant’s Oneness Function,a service performed by 200 million neurons in the prefrontal lobe,&makes possible our interior cosmos,the record of our interconnected,or general,experience.Essential for us humans is the well-being of our interior cosmos,or Saint Teresa of Avila’s interior castle,in all interactions with each other&the greater environment.Any disorders of our cosmos are liable to make us fall ill,setting our existence on a path of psychosomatic etiology of a large class of mysterious undiagnosed diseases. 展开更多
关键词 Kant’s inner&outer SENSES orderly INNER self&chaotic outer environment brain LATERALITY interior cosmos METAPHYSICAL gap
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Science Meets Philosophy:Metaphysical Gap&Bilateral Brain
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作者 Hermann G.W.Burchard 《Journal of Philosophy Study》 2020年第10期599-614,共16页
The essay brings a summation of human efforts seeking to understand our existence.Plato and Kant&cognitive science complete reduction of philosophy to a neural mechanism,evolved along elementary Darwinian principl... The essay brings a summation of human efforts seeking to understand our existence.Plato and Kant&cognitive science complete reduction of philosophy to a neural mechanism,evolved along elementary Darwinian principles.Plato in his famous Cave Allegory explains that between reality and our experience of it there exists a great chasm,a metaphysical gap,fully confirmed through particle-wave duality of quantum physics.Kant found that we have two kinds of perception,two senses:By the spatial outer sense we perceive phenomena,objects in space.Our temporal inner sense lets us perceive our inner state,noumena.Kant’s two senses are fully confirmed through bilateral brain duality of cognitive science.The bilateral brain serves inner,temporal sense,logic&noumena in the left hemisphere.The right brain half is for the outer,spatial sense,geometry&phenomena.Weform awhole system,a bilateral interior cosmos,a kind of world model,expressing what may lie beyond the metaphysical gap.In the right brain we build a phenomenal cosmos,to resemble the outer environment.In the brain’s left hemisphere a noumenal cosmos,amodel of our private world including Saint Teresa of Avila’s castillo interior.The cosmos is regularly updated with novel sense data integrated into our memory banks.This was recognized early by Helmholtz(1860s).Our lives,health&well-being depend on us keeping our interior cosmos in good order.This used to be seen as saving one’s precious soul from perdition.While we endeavour to keep our phenomenal cosmos neat&orderly by protecting the environment from harm,our noumenal cosmos to be livable requires us to engage in ethical conduct.This bilateral cosmos is responsible for our common sense judgment power,that we depend on for being able to lead a good&benign life.The 200 million neurons of BA10 in the prefrontal lobe have global access to the interior cosmos,&apply massive feedback to identify environmental conditions rapidly.The global access also gives conscious presence of the individual to itself,all that is presen 展开更多
关键词 Kant’s inner&outer senses orderly inner self&chaotic outer environment brain laterality interior cosmos metaphysical gap
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重型颅脑损伤早期肠内营养疗效观察及护理 被引量:8
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作者 林丽琴 陈凤萍 《护士进修杂志》 北大核心 2001年第3期200-201,共2页
目的了解重型颅脑损伤早期肠内营养的疗效。方法将36例重型颅脑损伤的病人随机分成两组,分别于伤后3天进行肠内和肠外营养,共10天,观察营养状况,肝功能、电解质、空腹血糖及并发症等指标,同时介绍肠内营养的护理方法。结果(... 目的了解重型颅脑损伤早期肠内营养的疗效。方法将36例重型颅脑损伤的病人随机分成两组,分别于伤后3天进行肠内和肠外营养,共10天,观察营养状况,肝功能、电解质、空腹血糖及并发症等指标,同时介绍肠内营养的护理方法。结果(1)两组病人营养支持前后的营养状况均无明显改变(P>0.05);(2)肠内营养组无肝功能损害,肠外营养组有明显肝功能损害;(3)两种营养方法均能纠正电解质轻度异常;(4)肠内营养组血糖水平较稳定,而肠外营养组容易产生高葡萄血糖;(5)两组并发症发生率分别为肠内营养组57.9%,肠外营养组82.4%,差异无显著意义(P>0.05),但肠外营养组发生静脉炎的机会多。结论重型颅脑损伤早期肠内营养具有安全、有效且费用较低等优点,可代替肠外营养。 展开更多
关键词 重型颅脑损伤 肠内营养 肠外营养 疗效 护理
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牙龈卟啉单胞菌与阿尔茨海默病相关性致病机制
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作者 任欢 乔新 +1 位作者 王峥 杨德琴 《微生物学通报》 CAS CSCD 北大核心 2024年第11期4359-4369,共11页
牙龈卟啉单胞菌(Porphyromonas gingivalis)作为牙周炎的关键致病细菌之一,与阿尔茨海默病(Alzheimer's disease,AD)的发生发展密切相关。P.gingivalis通过分泌多种毒力因子,如脂多糖、牙龈蛋白酶及外膜囊泡,促进了AD的发展。这些... 牙龈卟啉单胞菌(Porphyromonas gingivalis)作为牙周炎的关键致病细菌之一,与阿尔茨海默病(Alzheimer's disease,AD)的发生发展密切相关。P.gingivalis通过分泌多种毒力因子,如脂多糖、牙龈蛋白酶及外膜囊泡,促进了AD的发展。这些毒力因子能够引发机体的炎症反应、β-淀粉样蛋白的沉积、Tau蛋白磷酸化、神经毒性作用及血脑屏障(blood brain barrier,BBB)的损害,在AD的发病机制中有重要作用。因此本文综述了P.gingivalis与AD之间的潜在致病机制,以便为AD的预防和治疗提供新的靶点。 展开更多
关键词 牙龈卟啉单胞菌 阿尔茨海默病 脂多糖 牙龈蛋白酶 外膜囊泡 血脑屏障
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