The essay tends to analyze the translation of Chinese Culture-loaded words from the perspective of Relevance Theory.The theory gains its prominence by studying the translation process and transcending the conflicts be...The essay tends to analyze the translation of Chinese Culture-loaded words from the perspective of Relevance Theory.The theory gains its prominence by studying the translation process and transcending the conflicts between literal and free translation. It incorporates recent work in cognitive linguistics, with ostensive-inference as its key model. Under the influence of Relevance theory, the translation of culture-loaded words is reader-oriented. Translators are obliged to help target readers to establish new assumptions to achieve equivalent response.展开更多
With the development of human society,the social hub enlarges beyond one community to the extent that the world is deemed as a community as a whole.Communication,therefore,plays an increasingly important role in our d...With the development of human society,the social hub enlarges beyond one community to the extent that the world is deemed as a community as a whole.Communication,therefore,plays an increasingly important role in our daily life.As a consequence,communication model or the definition of which is not so much a definition as a guide in communication.However,some existed communication models are not as practical as it was.This paper tries to make an overall contrast among three communication models——Coded Model,Gable's Communication Model and Ostensive Inferential Model,to see how they assist people to comprehend verbal and non-verbal communication.展开更多
Advertising is almost ubiquitous in today's society.In order to deliver the most effective information to the audience in alimited time and space,the advertisers pay more attention to the use of various language s...Advertising is almost ubiquitous in today's society.In order to deliver the most effective information to the audience in alimited time and space,the advertisers pay more attention to the use of various language skills to promote sales,and puns are one ofthe most important means.Based on the Relevance Theory,this paper reveals the root cause of the successful communication of theadvertisement through the analysis of the audience's understanding of the advertisements with the pun.The first part of this paper mainly introduces the main concepts of Relevance Theory:the ostensive-inferential communication mod-el,cognitive context and the optimal relevance.The second part introduces the definition,features and functions of puns in EnglishAdvertisements.In the third part,based on the Relevance Theory,the paper analyzes the process of achieving the optimal rele-vance when the pun is regarded as an ostensive stimulus and combined with the cognitive context.Finally,the article concludesthat the use of puns in advertisements can achieve optimal relevance through such a cognitive process.展开更多
How to enable a conversation to express one's desire accurately,and will not let others feel that the expression is stiff? How to express a certain meaning under specific circumstances and will not let others have...How to enable a conversation to express one's desire accurately,and will not let others feel that the expression is stiff? How to express a certain meaning under specific circumstances and will not let others have misunderstanding? The application of phatic communion is vital.The use of phatic communion applied by graduates initially entering the workplace concerns one's working progress and interpersonal relationship.At the same time,the correct use of phatic communion makes serious topics be carried on in a harmonious atmosphere and enables embarrassing questions to be solved easily.This paper analyzes the usage of phatic communion applied by graduates entering the workplace.Firstly,the paper introduces phatic communion and the need for proper use of phatic communion.Secondly,it analyzes the usage of phatic communion applied by graduates,advancing the pragmatic interpretation of phatic communion used by graduates from the perspective of cognitive pragmatic.It gives an introduction to relevance theory in terms of two aspects: the formation and development of relevance theory and the main points of relevance theory,citing ostensive-inferential model and context as the two basic theories,expounding the significance of discourse features as the guidance of communication for graduates entering the workplace.展开更多
文摘The essay tends to analyze the translation of Chinese Culture-loaded words from the perspective of Relevance Theory.The theory gains its prominence by studying the translation process and transcending the conflicts between literal and free translation. It incorporates recent work in cognitive linguistics, with ostensive-inference as its key model. Under the influence of Relevance theory, the translation of culture-loaded words is reader-oriented. Translators are obliged to help target readers to establish new assumptions to achieve equivalent response.
文摘With the development of human society,the social hub enlarges beyond one community to the extent that the world is deemed as a community as a whole.Communication,therefore,plays an increasingly important role in our daily life.As a consequence,communication model or the definition of which is not so much a definition as a guide in communication.However,some existed communication models are not as practical as it was.This paper tries to make an overall contrast among three communication models——Coded Model,Gable's Communication Model and Ostensive Inferential Model,to see how they assist people to comprehend verbal and non-verbal communication.
文摘Advertising is almost ubiquitous in today's society.In order to deliver the most effective information to the audience in alimited time and space,the advertisers pay more attention to the use of various language skills to promote sales,and puns are one ofthe most important means.Based on the Relevance Theory,this paper reveals the root cause of the successful communication of theadvertisement through the analysis of the audience's understanding of the advertisements with the pun.The first part of this paper mainly introduces the main concepts of Relevance Theory:the ostensive-inferential communication mod-el,cognitive context and the optimal relevance.The second part introduces the definition,features and functions of puns in EnglishAdvertisements.In the third part,based on the Relevance Theory,the paper analyzes the process of achieving the optimal rele-vance when the pun is regarded as an ostensive stimulus and combined with the cognitive context.Finally,the article concludesthat the use of puns in advertisements can achieve optimal relevance through such a cognitive process.
文摘How to enable a conversation to express one's desire accurately,and will not let others feel that the expression is stiff? How to express a certain meaning under specific circumstances and will not let others have misunderstanding? The application of phatic communion is vital.The use of phatic communion applied by graduates initially entering the workplace concerns one's working progress and interpersonal relationship.At the same time,the correct use of phatic communion makes serious topics be carried on in a harmonious atmosphere and enables embarrassing questions to be solved easily.This paper analyzes the usage of phatic communion applied by graduates entering the workplace.Firstly,the paper introduces phatic communion and the need for proper use of phatic communion.Secondly,it analyzes the usage of phatic communion applied by graduates,advancing the pragmatic interpretation of phatic communion used by graduates from the perspective of cognitive pragmatic.It gives an introduction to relevance theory in terms of two aspects: the formation and development of relevance theory and the main points of relevance theory,citing ostensive-inferential model and context as the two basic theories,expounding the significance of discourse features as the guidance of communication for graduates entering the workplace.
