三参照点理论(Tri-Reference Point Theory,Wang,2008a;Wang&Johnson,2012)以底线、现状和目标为参照点,将决策结果空间划分为失败、损失、获益和成功4个功能区域。根据3个参照点的心理权重的排序:底线>目标>现状,该模型继而...三参照点理论(Tri-Reference Point Theory,Wang,2008a;Wang&Johnson,2012)以底线、现状和目标为参照点,将决策结果空间划分为失败、损失、获益和成功4个功能区域。根据3个参照点的心理权重的排序:底线>目标>现状,该模型继而推导出跨越不同区域的以现状为分界的双S-型的价值函数,以及据此产生的对于跨越不同参照点的预期结果的偏好转换、和损失-获益及失败-成功的两种不对称性。总之,风险决策的基本任务在于,在使得达到目标的可能性最大化的同时使底线不保的可能性最小化。三参照点理论将统计学和金融学中的均值与方差(均差)分析与行为决策研究中的参照点效应有机地结合在一起;在面对不同的风险选项时,通过分析各个预期结果的均差分布与3个参照点之间的关系作出适应性的决策。本文介绍了三参照点理论的基本推论、运行原则、实证检验、以及它与期望效用理论和前景理论相比较的异同之处。同时我们也探讨了三参照点理论对实践中管理决策的指导意义和多重启示。展开更多
A method based on cumulative prospect theory was proposed to solve risky multiple attribute decision making problems with Four -dimensional reference points. Considering the influence of different learning processes a...A method based on cumulative prospect theory was proposed to solve risky multiple attribute decision making problems with Four -dimensional reference points. Considering the influence of different learning processes and corresponding features on decision-making, a new reference-learning behavior is added, and a risk-based multiple-attribute decision-making method based on four-dimensional reference point cumulative prospect theory is proposed. Firstly, according to the cumulative prospect theory, the prospect value and the decision function value of the four reference points of learning, time, evaluation value and expected value are calculated respectively, and the cumulative prospect value matrix of each program dynamic is formed. Secondly,according to the WAA operalor, Maximize the stage weighting model to obtain the integrated cumulative prospect value. Finally, on the basis of this, the alternatives are sorted according to the size of the total cumulative prospect value, and compared with other methods, the validity and scientific of the proposed method are proved.展开更多
文摘三参照点理论(Tri-Reference Point Theory,Wang,2008a;Wang&Johnson,2012)以底线、现状和目标为参照点,将决策结果空间划分为失败、损失、获益和成功4个功能区域。根据3个参照点的心理权重的排序:底线>目标>现状,该模型继而推导出跨越不同区域的以现状为分界的双S-型的价值函数,以及据此产生的对于跨越不同参照点的预期结果的偏好转换、和损失-获益及失败-成功的两种不对称性。总之,风险决策的基本任务在于,在使得达到目标的可能性最大化的同时使底线不保的可能性最小化。三参照点理论将统计学和金融学中的均值与方差(均差)分析与行为决策研究中的参照点效应有机地结合在一起;在面对不同的风险选项时,通过分析各个预期结果的均差分布与3个参照点之间的关系作出适应性的决策。本文介绍了三参照点理论的基本推论、运行原则、实证检验、以及它与期望效用理论和前景理论相比较的异同之处。同时我们也探讨了三参照点理论对实践中管理决策的指导意义和多重启示。
文摘A method based on cumulative prospect theory was proposed to solve risky multiple attribute decision making problems with Four -dimensional reference points. Considering the influence of different learning processes and corresponding features on decision-making, a new reference-learning behavior is added, and a risk-based multiple-attribute decision-making method based on four-dimensional reference point cumulative prospect theory is proposed. Firstly, according to the cumulative prospect theory, the prospect value and the decision function value of the four reference points of learning, time, evaluation value and expected value are calculated respectively, and the cumulative prospect value matrix of each program dynamic is formed. Secondly,according to the WAA operalor, Maximize the stage weighting model to obtain the integrated cumulative prospect value. Finally, on the basis of this, the alternatives are sorted according to the size of the total cumulative prospect value, and compared with other methods, the validity and scientific of the proposed method are proved.
