This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical s...This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical studies focus on the first rather than the second. In particular this study looks at two groups of images about gender relations in Saudi Arabia following the post-2017 reforms of the male guardianship laws. One group are mostly made up of photographs and the second group of cartoons and posters. One important finding is that the latter tend to be less ambiguous in their semiotic structure than the former. In particular, there are instances in the first group where a standard study of intersemiosis indicates low modality but the image may be seen as inherently plausible by many observers. This suggests that while resemiosis can be applied to a single image it may be more appropriate as a tool when applied to an overall news article or set of images. In the same way that not all individual semiotic modes are complementary in how they build meaning, then it is possible for different images to be supportive, contradictory or unclear when studied in isolation.展开更多
The purpose of this preliminary study is to examine the coexistence of semiotic systems found on paper trivets, i.e. commercial use devices with a double function: functional as a trivet and advertising as printed adv...The purpose of this preliminary study is to examine the coexistence of semiotic systems found on paper trivets, i.e. commercial use devices with a double function: functional as a trivet and advertising as printed advertising messages. Paper trivets are special messages that can be classifi ed into a different type of advertisement, since the reader comes into contact with them during a habit considered perhaps the most important of the day, that of dining. This study mainly focuses on the synergy of semiotic systems such as verbal, iconic visual signs, plastic visual signs(color, proxemics, typography/graphics) for the generation of meaning and on the intersemiotic function of some of them based on the theories of Roland Barthes, Groupe μ. and Roman Jakobson. The study aims to contribute a semiotic perspective to a type of advertising that until now has not been studied systematically and which can emerge as an important tool in the fi eld of marketing even in crisis-ridden cases such as Greece. The most important findings of the study are: intersemiotic translation is achieved only through a verbal and nonverbal signl; effective advertising depends largely on the synergy of plastic visual signs and dominant plastic visual signs, i.e. the sign of color.展开更多
文摘This study looks at the interaction between the process of intersemiosis and resemiosis in multimodality. The importance of both phases is widely acknowledged as part of the meaning making process but many practical studies focus on the first rather than the second. In particular this study looks at two groups of images about gender relations in Saudi Arabia following the post-2017 reforms of the male guardianship laws. One group are mostly made up of photographs and the second group of cartoons and posters. One important finding is that the latter tend to be less ambiguous in their semiotic structure than the former. In particular, there are instances in the first group where a standard study of intersemiosis indicates low modality but the image may be seen as inherently plausible by many observers. This suggests that while resemiosis can be applied to a single image it may be more appropriate as a tool when applied to an overall news article or set of images. In the same way that not all individual semiotic modes are complementary in how they build meaning, then it is possible for different images to be supportive, contradictory or unclear when studied in isolation.
文摘The purpose of this preliminary study is to examine the coexistence of semiotic systems found on paper trivets, i.e. commercial use devices with a double function: functional as a trivet and advertising as printed advertising messages. Paper trivets are special messages that can be classifi ed into a different type of advertisement, since the reader comes into contact with them during a habit considered perhaps the most important of the day, that of dining. This study mainly focuses on the synergy of semiotic systems such as verbal, iconic visual signs, plastic visual signs(color, proxemics, typography/graphics) for the generation of meaning and on the intersemiotic function of some of them based on the theories of Roland Barthes, Groupe μ. and Roman Jakobson. The study aims to contribute a semiotic perspective to a type of advertising that until now has not been studied systematically and which can emerge as an important tool in the fi eld of marketing even in crisis-ridden cases such as Greece. The most important findings of the study are: intersemiotic translation is achieved only through a verbal and nonverbal signl; effective advertising depends largely on the synergy of plastic visual signs and dominant plastic visual signs, i.e. the sign of color.
