Considering the cost of logistic service and the‘Free Shipping’strategy,two models of E-supply chain,respectively dominated by e-commerce platform or manufacturer are constructed,and the optimal decisions for each m...Considering the cost of logistic service and the‘Free Shipping’strategy,two models of E-supply chain,respectively dominated by e-commerce platform or manufacturer are constructed,and the optimal decisions for each model is calculated in this paper.The research indicates that:the sales price is lower and the profit of manufacturer is higher in the mode dominated by manufacturer.On the other hand,the platform’s service-level is lower and the profit of platform is higher in the mode dominated by dominant platform.Further,the sales price,platform’s service and platform’s profit will increase with the growth of commission and decrease with the service cost elasticity coefficient.Contrarily,the profit of manufacturer will decrease with the growth of commission but increase with elasticity coefficient.And,the logistic price and profit of logistic enterprise are higher in the mode dominated by manufacturer,moreover,they will decrease with the growth of commission.展开更多
The E-supply chain is formed gradually along with the development of network, which is getting more attention among enterprises with unique advantages. Three E-supply chain operation modes are constructed in this pape...The E-supply chain is formed gradually along with the development of network, which is getting more attention among enterprises with unique advantages. Three E-supply chain operation modes are constructed in this paper, then the optimal pricing and advertising strategies under those modes are studied and compared, which are demonstrated with numerical examples. The results of comparison and analysis show that: Selling price, network platform service level, advertising investment and the profits of manufacturer, network platform and E-supply chain all increase with advertising effectiveness of stimulating demand growth. Under centralized decision-making mode, service level is highest, advertising investment is largest and the profit of E-supply chain is highest as well. When manufacturer leads decentralized decision-making mode, not only network service level, advertising investment and the profit of manufacturer can gain better results, but also profit of network platform can be higher while the advertisement effect of increasing demand is big enough. Additionally, it is confirmed that centralized decision-making is better than decentralized decision-making for system operation. Besides, decentralized decision-making mode led by manufacturer is superior to it led by network platform on the condition that advertisement effect is obvious.展开更多
This paper took the buyer-biased electronic market as an example, where multiple suppliers selling short-life-cycle products are bidding for an order from a powerful buyer with stochastic customer demand. It used a si...This paper took the buyer-biased electronic market as an example, where multiple suppliers selling short-life-cycle products are bidding for an order from a powerful buyer with stochastic customer demand. It used a single period newsvendor model to analyze the decision of supplied and buyers to do or not do business online. The results suggest that lack of Incentive is the key factor of B2B electronic markets failure. At the same time, it designed a revenue sharing contract to coordinate the E-supply chain in order to prevent failure of E-market.展开更多
This paper addresses the capacity allocation problem for a capacitated manufacturer who can distribute her product to the end customers through an independent retailer channel as well as through her direct channel. De...This paper addresses the capacity allocation problem for a capacitated manufacturer who can distribute her product to the end customers through an independent retailer channel as well as through her direct channel. Demands of the channels are substitutable, which induces competition between them. We show that to avoid channel competition, it is possible for the manufacturer to deny the retailer of capacity. Specifically, if channel substitution rate is high, a retailer of low demand will never be allocated any capacity even when the available capacity is ample. While, if the channel substitution rate is low, capacity allocation strategy depends on the retailer＇s demand and the available capacity. Many other interesting managerial insights are provided and illustrated with numerical examples.展开更多
基金This work was supported by the National Natural Science Foundation of China[grant number 71501111],[grant number 71361002]Natural Science Foundation of Shandong Province under[grant number ZR2014JL046].
文摘Considering the cost of logistic service and the‘Free Shipping’strategy,two models of E-supply chain,respectively dominated by e-commerce platform or manufacturer are constructed,and the optimal decisions for each model is calculated in this paper.The research indicates that:the sales price is lower and the profit of manufacturer is higher in the mode dominated by manufacturer.On the other hand,the platform’s service-level is lower and the profit of platform is higher in the mode dominated by dominant platform.Further,the sales price,platform’s service and platform’s profit will increase with the growth of commission and decrease with the service cost elasticity coefficient.Contrarily,the profit of manufacturer will decrease with the growth of commission but increase with elasticity coefficient.And,the logistic price and profit of logistic enterprise are higher in the mode dominated by manufacturer,moreover,they will decrease with the growth of commission.
基金Supported by the National Natural Science Foundation of China(71501111)the Natural Science Foundation of Shandong Province(ZR2014JL046)
文摘The E-supply chain is formed gradually along with the development of network, which is getting more attention among enterprises with unique advantages. Three E-supply chain operation modes are constructed in this paper, then the optimal pricing and advertising strategies under those modes are studied and compared, which are demonstrated with numerical examples. The results of comparison and analysis show that: Selling price, network platform service level, advertising investment and the profits of manufacturer, network platform and E-supply chain all increase with advertising effectiveness of stimulating demand growth. Under centralized decision-making mode, service level is highest, advertising investment is largest and the profit of E-supply chain is highest as well. When manufacturer leads decentralized decision-making mode, not only network service level, advertising investment and the profit of manufacturer can gain better results, but also profit of network platform can be higher while the advertisement effect of increasing demand is big enough. Additionally, it is confirmed that centralized decision-making is better than decentralized decision-making for system operation. Besides, decentralized decision-making mode led by manufacturer is superior to it led by network platform on the condition that advertisement effect is obvious.
文摘This paper took the buyer-biased electronic market as an example, where multiple suppliers selling short-life-cycle products are bidding for an order from a powerful buyer with stochastic customer demand. It used a single period newsvendor model to analyze the decision of supplied and buyers to do or not do business online. The results suggest that lack of Incentive is the key factor of B2B electronic markets failure. At the same time, it designed a revenue sharing contract to coordinate the E-supply chain in order to prevent failure of E-market.
文摘This paper addresses the capacity allocation problem for a capacitated manufacturer who can distribute her product to the end customers through an independent retailer channel as well as through her direct channel. Demands of the channels are substitutable, which induces competition between them. We show that to avoid channel competition, it is possible for the manufacturer to deny the retailer of capacity. Specifically, if channel substitution rate is high, a retailer of low demand will never be allocated any capacity even when the available capacity is ample. While, if the channel substitution rate is low, capacity allocation strategy depends on the retailer＇s demand and the available capacity. Many other interesting managerial insights are provided and illustrated with numerical examples.
